You are leading a double life. You are reading finance magazines and wondering if they are written on recycled paper, you are knowingly buying from companies that use sweatshop labor while signing petitions against sweatshop labor, you are driving a gas-guzzling automobile to a movie theater showing a documentary about the perils of the gas vehicle.
But you are not alone.
We, at The Panelist, understand that social consciousness and the bottom line are not mutually exclusive ideals, but rather a necessary union, the merger of which makes each aspiration more feasible. People managing their investments tend to be polarized into two camps: those that care about the world and those that care about maximizing returns for shareholders, retirement, college tuition or an endowment. But we know that the best way to profit is to do so responsibly and that the most effective way to make a difference is gainfully.
