NEW YORK -(Dow Jones)- Intel Corp. (NASDAQ-NMS:INTC) (INTC) selected Omnicom Group Inc.'s (NYSE:OMC) (OMC) OMD to handle its advertising buying and planning globally, duties worth an estimated $300 million a year.
OMD beat out Publicis Groupe SA's (PUB) Starcom and the incumbent agency, Interpublic Group of Cos (NYSE:IPG) . (IPG) Universal McCann, in a search that began in December. OMD's Chicago office will be responsible for the Intel (NASDAQ-NMS:INTC) account, the chip company said Monday.
"Each of the finalists impressed us, but OMD gave us a stronger sense of possessing world-class media industry leadership and state-of-the-art business intelligence and analytics," Nancy Bhagat, Intel's (NASDAQ-NMS:INTC) vice president of sales and marketing group, said in a statement.
The Intel (NASDAQ-NMS:INTC) account is an important lift for OMD. Omnicom's (NYSE:OMC) largest media agency has picked up relatively few new business wins of late and experienced several key defections, including the U.S. media buying and planning for Bank of America Corp. (NYSE:BAC) (BAC).
-By Shira Ovide, Dow Jones Newswires; 201-938-5287; shira.ovide@dowjones.com
(Don Clark of The Wall Street Journal contributed to this report.)
(END) Dow Jones Newswires 04-28-08 1729 Copyright (c) 2008 Dow Jones & Company, Inc.
