Omniture: Potential Candidate for Buyout from Microsoft or Oracle

By: Faisal Laljee Wednesday, June 04, 2008 10:43 PM

Sectors: Computer and Technology

Symbols: MSFT, OMTR, ORCL

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Omniture (OMTR) is a stock I have often written about and always as a bull. The recent pull back to the $23 level is yet another chance to buy this stock on the cheap. One of the biggest advantages the company has is that it uses its own storage and servers to track user behavior. So they store all the transactions and clicks on their servers, information which can enable them to improve their client's site performance and usability. Moreover, they hardly have any competition in the space (particularly after they bought out their biggest rivals Visual Sciences last year). Additionally, they have branched out into online campaign management and improvement software, which complements their web analytics capabilities.

One final note – I think OMTR are a potential candidate for a buyout from Microsoft or Oracle, since both software powerhouses lack presence in online campaign management and web analytics space.

More Articles by: Faisal Laljee
More Articles on: Computer and Technology
Research Related Stocks: MSFT, OMTR, ORCL,

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Comments (6)


Jun 05, 2008 08:21 OMTR Buyout a Stretch by Mike I think the idea that Microsoft would buy Omniture is, at best, a real stretch. Microsoft, as much as it needs these solutions, wants those built on its own infrastructure and Omniture is not. Reply Rating: 0
Jun 06, 2008 12:59 ORCL by sam ORCl seems to have other priorities, such as expanding license revenue and build up applications --- wouldn't something else make more sense ? Reply Rating: 0
Jun 06, 2008 13:00 ORCL by sam ORCl seems to have other priorities, expanding license revenue more applications --- wouldn't something else make more sense ? Reply Rating: 0
Jun 05, 2008 08:21 OMTR Buyout a Stretch by Mike I think the idea that Microsoft would buy Omniture is, at best, a real stretch. Microsoft, as much as it needs these solutions, wants those built on its own infrastructure and Omniture is not. Reply Rating: 0
Jun 06, 2008 12:59 ORCL by sam ORCl seems to have other priorities, such as expanding license revenue and build up applications --- wouldn't something else make more sense ? Reply Rating: 0
Jun 06, 2008 13:00 ORCL by sam ORCl seems to have other priorities, expanding license revenue more applications --- wouldn't something else make more sense ? Reply Rating: 0

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