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Sprint CEO Hesse Boosts Customer Response With New Ad Angle
By: News Visual   Monday, June 09, 2008 11:57 AM
Sectors: Computer and Technology , Consumer Staples , Utilities
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(NewsVisual, powered by IntellectSpace ) -- A commercial from Sprint Nextel (NYSE: S) may boost customer confidence and become a big factor in the recovery of the communication company.

Sprint, which has experienced huge losses both in its finances and customer base in the last few years, hired industry veteran Dan R Hesse as its new Chief Executive Officer in December. Since then, Hesse has literally become the face of Sprint, starring in a spring commercial aimed at repairing the company's weak customer service reputation.

Though initially met with skepticism, the ad has since begun to accomplish what it intended in revamping Sprint's image (see article from The New York Times).

The results should be very reassuring for Sprint and especially Hesse, who stepped into the CEO role at the company in the midst of company losses that topped $29.5 billion. Sprint is still far from a full recovery of those losses, but the surprise success of the commercial and customer response could be what sparks a turnaround.

NewsVisual created an IntellectSpace Knowledge Map of Hesse's corporate connections and related experience that will likely go far in leading Sprint.

In addition to his latest CEO role, Hesse has held Senior Executive  and Director positions in other industry giants, including AT&T, Embarq and Nokia. The Knowledge Map also illustrates Hesse's past university experience and ties to a major non-profit organization that could also have been key in shaping the Sprint CEO's current leadership abilities.


 

 
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Title: Dan Hesse is
Posted by: Steve
Jun 12, 2008 19:26
An Idiot and Sprint sucks. They deserve their poor performance because they treat their employees like garbage. Fix THAT Dan.
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