--(www.USEquityNews.com)-- 09/09/2008 - Internet Information Provider industry alert provided by U.S. Equity News. Google Inc. (NASDAQGS: GOOG) is trying to expand the newspaper section of its online library to include billions of articles published during the past 244 years, hoping the added attraction will lure even more traffic to its leading Internet search engine. The project announced Monday extends Google's crusade to make digital copies of content created before the Internet's advent, so the information can become more accessible and, ultimately, Google can make more money from ads shown on its Web site. As part of the latest initiative, Google will foot the bill to copy the archives of any newspaper publisher willing to permit the stories to be shown for free on Google's Web site. The participating publishers will receive an unspecified portion of the revenue generated from the ads displayed next to the stories. Google is touting the program as a way to give people an easier way to find a rich vein of history. The initiative also is designed to provide a financial boost to newspaper publishers as they try to offset declining revenue from print editions that are losing readers and advertisers to online news sources.

AT&T Inc. (NYSE:T) and Yahoo! Inc. (NASDAQ:YHOO) announced that beginning recently Yahoo! oneSearchTM powers mobile Internet searches made through AT&T's on-deck MEdia Net portal. AT&T is the first U.S. carrier to integrate Yahoo!'s innovative mobile search service directly into their portal. This announcement builds on the expanded strategic alliance the companies announced earlier this year. Yahoo! oneSearch will provide customers who search AT&T MEdia Net with access to news, financial information, weather conditions, Flickr(TM) photos and Web images, as well as Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&T MEdia Mall within search results, eliminating the need for customers to search within a separate window for downloadable content. AT&T's YELLOWPAGES.COM will provide local search information to customers as part of the agreement. Yahoo! oneSearch is designed for the needs of mobile user, intuitively returning results grouped around the user's query intent. For instance, when users search for a sports team, Yahoo! returns the latest scores, schedules, team profiles, roster, news, images and a link to the team's Web site. Alternatively, if a user searches for a movie, Yahoo! returns show times at local theatres, reviews, news articles and information on the cast. Consumers no longer need to surf through a sea of links to find the information they want while on-the-go. Yahoo! oneSearch delivers relevant information on any topic.

Virgin America, the airline that is reinventing domestic air travel, and global online travel leader Expedia, Inc.