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Can Circuit City Turnaround?
By: Justin Kuepper   Monday, September 29, 2008 1:18 PM
Symbols: CC
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Circuit City Stores (NYSE: CC) shares dropped sharply after it reported disappointing earnings, but there is at least one remaining hope for shareholders. The electronics retailer said it would undergo an extensive review of its strategic options. Unfortunately, investors looking for a sale transaction may be waiting awhile- the company noted that it was initially focused on internal improvements to operate as a standalone business. Regardless, a successful turnaround is definitely a prospect worth watching!

Circuit City shares have been in a free fall ever since 2007 when the company first started experiencing a slowdown in sales. This latest quarter has been a nail in the coffin as it posted wider losses and withdrew its financial outlook as it reviews its business ahead of the holiday season. This follows the departure of its Chairman and CEO just last week. Meanwhile, experts are predicting an extremely bleak holiday season this year.

So, where's the opportunity here? Well, Circuit City still owns a substantial number of retail stores and any new blood in management could help a turnaround. Circuit City may have posted losses for five of the six quarters, but any successful execution this holiday season versus competitor Best Buy could help position it for the future. The company plans to launch a new marketing campaign, upgrade its store signage, and boost its in-stock position on key categories.

 

 
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Title: turn around to where?
Posted by: maygemini
Oct 01, 2008 16:18
Number 1 Talk about it think about they just Do nothing. So they can not steal the customers from Wal mart or Best Buy. One thing they do not do is have an impact on any charity or community involvment.So how can they build a better image. Number 2 The new concept CC stores are small compared to WalMart or Best buy or costco. They trapped themselves to small inventories the only thing on that side is TVs multimedia are infact in Smaller cartons than a few years ago. But the other retailers can now stock that much more. CC could win it this fall if they boomed loke the APple stores with their multimedia. However CC will need to sell Spinpoint Samsung Harddrives to bring the Pc dorks(no one does) These hard drives offer the best Bang for your dollar. Not to forget the Instinct phone is a lateral competitor against the I phone. Imagine an Apple store this Holiday season But its Filled with Samsung/Toshiba /Sony/Panasonic/Acer/Hewpackard/Laptop city with all the extras on display And do not forgert the gaming the Playstations/Nintendo wi's the Tvs in the Back with the car Audio those are a luxury anymore besides its becoming less popular tv sucks.Multimedia and gaming anything interactive and programmable Multimedia and also not to forget Merchandise the products No more lame commercials on the super bowl spots. Use the money to gain customers.
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