Consumers Turn to Dex's Online and Print Yellow Pages Directories to Plan Their Official Summer Kickoffs

Wednesday, May 21, 2008 9:03 AM

Symbols: RHD

Consumers Turn to Dex's Online and Print Yellow Pages Directories to Plan Their Official Summer Kickoffs ll/ -- If you're searching for businesses that can help you kick off your summer fun this Memorial Day weekend, you're not alone. Dex revealed today that searches for summer- related business on DexKnows.com, Dex's local online search site, increase, on average, nearly 24 percent during the weeks leading up to Memorial Day.

'As we head into the summer months we see searches for seasonal businesses increase dramatically, and the popularity of those searches tends to continue right into September,' said Maggie Le Beau, senior vice president of marketing and chief marketing officer, Dex. 'DexKnows.com, combined with Dex's print Yellow Pages directories, serves as a powerful means of connecting seasonal organizations with consumers throughout the summer and beyond.'

Some of the most popular headings currently on DexKnows.com and in Dex's print Yellow Pages directories include:

    'Barbecue Equipment & Supplies'
    'Gas - Propane'
    'Lawn & Garden Furnishings'
    'Patio Furniture'
    'Sprinklers - Garden & Lawn'
    'Swimming Pool Equipment & Supplies - Retail'
    'Swimwear & Accessories'
    'Sun Glasses'
    'Tents'
    'Toys - Retail'

Helping Residents Find Local Businesses

Yellow Pages remain a vital resource for adults seeking local businesses. According to a recent Knowledge Networks/SRI Industry Usage Study, approximately 87 percent of the U.S. population used the print Yellow Pages in 2007. Yellow Pages usage -- including print and online searches -- grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.

About Dex

Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit http://www.DexKnows.com and http://www.rhd.com.

SOURCE R.H. Donnelley

(Source: PR Newswire )