Dex Adds New Yellow Pages Headings - And They're Not What You May Expect

CARY, N.C., April 8, 2008 /PRNewswire-FirstCall/ -- Looking for 'AnimalRescue Organizations'? Check. Planning a wedding and need a list of local'Wedding Officiants'? Got it. Driving yourself crazy looking for 'CarSharing' services? Look no further.

In 2007 there were more than 13 billion print Yellow Pages references(1)and nearly 4 billion Internet Yellow Pages (IYP) searches(2). Approximately87 percent of the U.S. population used the print Yellow Pages in 2007(1), andthere were, on average, 73 million IYP searchers per month(2). To helpconnect these searchers with businesses that meet their needs Dex added 36 newheadings to its print Yellow Pages directories and DexKnows.com(TM), Dex'sonline local search site -- and not all of them had to do with restaurants,plumbers or legal services. In addition to the interesting, exotic andunusual headings mentioned above, new headings for 2007 included:

     'Biotechnology Products & Services'     'Home Care -- Non-Medical'     'Lacrosse'     'Photographers -- Pet'     'Radiant Heating'     'Real Estate -- International'

'The Dex Yellow Pages is not only a place where people can go to getdetailed information on local businesses but also serves as a sort of acultural barometer,' said Maggie Le Beau, senior vice president of marketing,Dex. 'Our directories change and adapt to reflect the needs of consumers.The addition of these new headings demonstrates our commitment to helpconsumers who are looking for new, niche businesses to fill a particular need.These businesses are seeking to connect with customers. Dex brings themtogether.'

Dex print Yellow Pages directories are available in more than 500 marketsacross 28 states, while DexKnows.com is available nationwide.

About Dex

Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses andconsumers through its portfolio of print and interactive marketing solutions.Small- and medium-sized businesses look to the company's experienced team ofmarketing consultants to help them grow their businesses and drive salesleads. Consumers depend on the company's reliable, trusted, local businesscontent to deliver the most relevant search results when they are seekinglocal goods and services. For more information, visit http://www.DexKnows.comand http://www.rhd.com.

(1) Knowledge Networks/SRI Industry Usage Study

(2) comScore

SOURCE R.H. Donnelley