Dex Consolidates Yellow Pages into Single Directory, Making it Easier for Users to Find Local Business Information
PHOENIX, April 22 /PRNewswire-FirstCall/ -- This month, residents in the'Valley of the Sun' will have an updated resource to turn to for all localsearch needs. The latest edition of the Dex(R) Yellow Pages includes detailedinformation on thousands of Phoenix-area businesses, as well as local areamaps, shopping guides, coupons and more.
Based upon consumer demand beginning this year the Phoenix Dex YellowPages will be delivered as a single directory. This new concise edition willcontain the same amount of information but in a standalone book designed tomake it even easier for consumers to find information quickly and easily.
'By combining what was once two directories we're able to provideresidents with a more user-friendly resource while still providing them withall of the information they need about local area businesses,' said JenniferHeberlein, regional marketing manager, Dex. 'Our goal is to make it as easyas possible for people to find information, whether they choose to use ourprint directories or DexKnows.com(TM), our online local search site.'
In addition to the main Phoenix Yellow Pages directory most residents arealso receiving compact Phoenix PLUS(TM) directories. PLUS directories aresmaller versions of the larger book and are perfect for on-the-go consumerswho wish to keep an extra directory in their car, or as a second directory inthe home.
Residential white pages will be distributed in the fall with new communityYellow Pages directories for communities throughout the Phoenix area.Beginning this month Phoenix Metro Residential White Pages directories will beavailable by request only and via DexKnows.com. Consumers who wish to receivea print version of the Phoenix Metro Residential White Pages may call1-877-2-GET-DEX.
Helping Residents Find Local Businesses
Print Yellow Pages remain a vital resource for adults seeking localbusinesses. According to a recent Knowledge Networks/SRI Industry UsageStudy, approximately 87 percent of the U.S. population used the print YellowPages in 2007. This accounted for more than 13.4 billion print Yellow Pagesdirectory references, unchanged from 2006.
About Dex
Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses andconsumers through its portfolio of print and interactive marketing solutions.Small- and medium-sized businesses look to the company's experienced team ofmarketing consultants to help them grow their businesses and drive salesleads. Consumers depend on the company's reliable, trusted, local businesscontent to deliver the most relevant search results when they are seekinglocal goods and services. For more information, visit http://www.DexKnows.comand http://www.rhd.com.
SOURCE R.H. Donnelley
