Dex's Print and Online Directories Help Consumers Increase the Power of Their Tax Rebate Checks
CARY, N.C., May 16 /PRNewswire-FirstCall/ -- Millions of dollars of taxstimulus checks are hitting mailboxes and recipients are planning ways tospend their rebates. According to a recent CBS News/New York Times poll,nearly 70% of taxpayers plan on either spending the money they receive or useit to pay bills. For consumers seeking places to spend their money, Dex(R)print Yellow Pages and DexKnows.com(TM), Dex's online local search site,provide information on thousands of local businesses, making it easier forshoppers to make the right choices when it comes to maximizing their taxrefunds.
'Dex products were used over a billion times last year as consumers lookedfor qualified contractors and other service providers who best fit theirneed,' said Maggie Le Beau, senior vice president and chief marketing officer,Dex. 'Dex offers deep content about local businesses, from their specialtiesand qualifications to maps, business hours and coupons, equipping consumerswith the information to choose the right local business for their needs.'
Yellow Pages remain a vital resource for adults seeking local businesses.According to a recent Knowledge Networks/SRI Industry Usage Study,approximately 87 percent of the U.S. population used the print Yellow Pages in2007. Yellow Pages usage -- including print and online searches -- grew to17.2 billion searches in 2007, up from 16.7 billion in 2006.
About Dex
Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses andconsumers through its portfolio of print and interactive marketing solutions.Small- and medium-sized businesses look to the company's experienced team ofmarketing consultants to help them grow their businesses and drive salesleads. Consumers depend on the company's reliable, trusted, local businesscontent to deliver the most relevant search results when they are seekinglocal goods and services. For more information, visit http://www.DexKnows.comand http://www.rhd.com.
SOURCE R.H. Donnelley
