- New Business Model Key to Unlocking Market Opportunities

- High-Value-Added Segments, Emerging Markets Offer Profitable Growth

- Relocating and Expanding Chinese Plant, Closing Australian Plant

- Multi-Year Investments to Modernize Facilities, Expand Emerging Market Production

- Cost Savings Ahead of Plan, Target Increased

NEW YORK, June 26 /PRNewswire-FirstCall/ -- The Goodyear Tire & Rubber Company (NYSE: GT) at an investor conference here today will discuss its strategy to capitalize on worldwide growth in demand for its innovative high-value-added tires, further develop its strong emerging market businesses, enhance its global supply chain and increase its cost reduction efforts.

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'Given the challenges that the macro-environment is presenting, particularly in North America, we are performing well in a difficult environment. We respect the magnitude of the market challenges we face,' said Chairman and Chief Executive Officer Robert J. Keegan. 'Our business model changes over the past five years have positioned us to manage through the current environment while continuing to drive our long-term strategies.'

The company's strategy to drive profitable growth includes significant plans to capitalize on worldwide increases in demand for its innovative, high-value-added tires. Goodyear will leverage its innovation capabilities to differentiate its products in the marketplace, Keegan said.

The company also plans to build on strength in its profitable businesses in the emerging markets of Latin America, Eastern Europe and Asia.

'Growth in markets such as China, Russia and Brazil and a transition to increasingly high-value-added tires in these markets represent significant opportunities,' Keegan said. 'Our leadership teams in these markets have proven capability to develop markets, build strong distribution networks, leverage our brands and deliver high returns.