New Series Provides Intelligence for Busy Executives
NEW YORK, June 4 /PRNewswire-FirstCall/ -- Agency.com today announced the
launch of '5 Minute Capital' an executive podcast series developed for CIT
Group Inc. (NYSE: CIT), a leading global commercial finance company. The
series provides actionable insights from CIT's senior executives for business
executives, each about 5 minutes in length.
'We created '5 Minute Capital' with our clients, investors and the media
in mind,' said Curt Ritter, Director of External Communications and Media
Relations at CIT. 'Each episode addresses the current market conditions,
industry trends and outlook of different middle market sectors.'
The series launches with episodes analyzing the economic viability of
green and alternative energy, and the rapidly changing face of both inpatient
and outpatient healthcare. Upcoming topics will include a European perspective
on the credit crunch and cross border private equity financing.
Narrated by Peabody Award-winning broadcaster, Elliott Forrest, 5 Minute
Capital is available for download at www.cit.com by RSS feed and through
iTunes.
'The podcasts were designed for individuals who are hungry for depth and
wisdom but have demanding schedules and little free time. They value speed
and conversation starters with great urgency,' said Mat Zucker, ECD at
Agency.com. 'Podcasting is a niche emerging media with high relevancy. These
are audio podcasts at their best.'
For further information please contact:
Rachel Brown
Agency.com
e: rbrown@agency.com
t: +1-212-358-2665
About Agency.com
Agency.com creates interactive customer experiences for clients such as
British Airways, CIT, Dulux, Energizer, IKEA, LG Electronics, Del Monte, Mars
and T-Mobile. Agency.com pioneered the interactive marketing agency industry
in 1995 and is headquartered in New York, with offices in Amsterdam, Brussels,
Chicago, Dublin, London, Milan, Rome, San Francisco and Shanghai. Agency.com
is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
About CIT
CIT (NYSE: CIT) is a global commercial finance company that provides
financial products and advisory services to more than one million customers in
over 50 countries across 30 industries. A leader in middle market financing,
CIT has more than $80 billion in managed assets and provides financial
solutions for more than half of the Fortune 1000. A member of the S&P 500 and
Fortune 500, it maintains leading positions in asset-based, cash flow and
Small Business Administration lending, equipment leasing, vendor financing and
factoring. The CIT brand platform, Capital Redefined, articulates its value
proposition of providing its customers with the relationship, intellectual and
financial capital to yield infinite possibilities. Founded in 1908, CIT is
celebrating its Centennial throughout 2008. www.cit.com
All trademarks, trade names, service marks, and logos referenced herein
belong to their respective owners.
SOURCE Agency.com (http://www.agency.com)
