Ease of Use, Accuracy and Detail Cited as Reasons for Use of Maps in Local Fire Trucks

OMAHA, Neb., July 1 /PRNewswire-FirstCall/ -- When members of the Omaha Fire Department (OFD) needed an easy way to navigate the best routes around the city, they turned to a new source -- the Dex(R) Yellow Pages.

The total land area for Omaha is 193 miles -- a lot of territory for the OFD to cover, especially with their average response time of under four minutes. In order to make it easier to find the most direct route to a specific location, the OFD asked Dex to supply them with copies of maps -- including city and street maps -- from the 2008 Omaha Dex Yellow Pages.

'Dex Yellow Pages maps are very easy to read, accurate and highly detailed,' said Captain James Gentile, OFD. 'Our crews really like Dex's maps, and use them to find alternate routes around the city and train new recruits who may be unfamiliar with the area.'

After the OFD requested oversize maps to place in their fire trucks, Dex responded by providing a series of laminated, large-scale representations of the detailed maps found in the company's print directories. Now the firefighters refer to the maps while responding to a call.

'We're proud to assist the OFD and, by extension, the citizens of Omaha,' said Ric Jensen, regional marketing manager, Dex. 'The fact that the OFD requested copies of our maps is a testament to the maps' accuracy and detail.'

Omaha city and street maps can be found in the Community Pages section of the 2008 Omaha Dex Yellow Pages. In addition to the maps, the Community Pages also include information on local venues and events, including sports stadiums, parks and recreation, theaters and more.

Yellow Pages remain a vital resource for adults seeking local businesses. According to a recent Knowledge Networks/SRI Industry Usage Study, approximately 87 percent of the U.S. population used the print Yellow Pages in 2007. Yellow Pages usage -- including print and online searches -- grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.

About Dex

Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit http://www.DexKnows.com and http://www.rhd.com.

SOURCE R.H. Donnelley