The New York Times announced today the release of the NYTimes
iPhone application (http://www.nytimes.com/ref/membercenter/iphonefaq.html),
which gives readers offline reading capabilities, a photo browser with
links to the related articles and personalization options for the iPhone
and iPod touch models.
Available for free at the iPhone
App Store, the NYTimes iPhone application allows users to take
advantage of the advanced capabilities of the iPhone and iPod touch user
interface.
“Our readers are finding the iPhone to be a
fantastic platform to experience The New York Times,”
said Vivian Schiller, senior vice president and general manager,
NYTimes.com. “Our new NYTimes iPhone
application provides readers with an even richer, more personalized
experience and greater access to our high-quality journalism whether
they are on or offline.”
Features of the NYTimes iPhone application include:
-
Offline reading – access The Times's
sections and articles to read on and offline.
-
Simple navigation – view articles and
pictures quickly.
-
Photo view – browse the news in pictures and
link to the related articles.
-
Customization options – select four favorite
sections of The Times for one-touch access.
The NYTimes iPhone application syncs via Wi-Fi or the user’s
cellular network and downloads the latest news directly to the device,
giving readers access to content offline and in airplane mode.
The NYTimes iPhone application includes a fixed ad position on article
pages that functions both online as a click-through ad unit and offline
as a display unit.
Compatible with any iPhone or iPod touch with operating system version
2.0, the application was designed by The New York Times and developed by
The Times in cooperation with Atimi and its development team.
NYTimes iPhone application FAQs.
According to Nielsen Online, NYTimes.com had 17.7 million unique
visitors in June and was the No. 1 newspaper Web site in the United
States, a position it has long held.
About The New York Times Company
The New York Times Company (NYSE:
NYT), a leading media company with 2007 revenues of $3.2 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web
sites, including NYTimes.com, Boston.com
and About.com. The Company's core
purpose is to enhance society by creating, collecting and distributing
high-quality news, information and entertainment.
About Atimi Software, Inc.
Atimi Software, Inc. is a Vancouver-based, cross-platform development
company with core strengths in programming and developing for the
Macintosh platform. As a pure services company, Atimi handles high-value
intellectual property (IP) for some of the largest technology companies
in the world. Atimi’s broad range of
expertise and effective development processes helps clients to reach
their target launch dates reliably and efficiently, thereby allowing
them to focus on building strong, lasting relationships with their own
customers.
This press release can be downloaded from www.nytco.com
The New York Times
Stacy Green, 212-556-7078
green@nytimes.com
or
Ivy
Li, 212-556-5296
ivy.li@nytimes.com
