Over 500 Native Applications for iPhone & iPod touch Available at Launch

CUPERTINO, Calif., July 10 /PRNewswire-FirstCall/ -- Apple(R) today announced that more than 500 native applications will be available on the iPhone's App Store when Apple's iPhone(TM) 3G goes on sale tomorrow. Apple's iPhone provides a breakthrough mobile platform for developers, who have created an incredible array of innovative applications such as stunning action games, advanced medical applications and robust productivity tools for the enterprise. These apps will be available on Apple's revolutionary new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately. More than 125 applications are being offered to iPhone customers for free.

The new iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs hundreds of third party applications available through the new App Store which is a built-in application on every iPhone running iPhone 2.0 software.

'iPhone represents a new software platform for developers, combining the most advanced mobile operating system, sophisticated developer tools and a breakthrough way for developers to wirelessly sell and distribute their applications right onto every iPhone,' said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. 'The reaction from developers has been very, very positive and we're opening the App Store with over 500 native iPhone applications available for immediate purchase and download.'

Many of these amazing new applications also take advantage of iPhone's large display, Multi-Touch(TM) user interface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-based technology to bring far more powerful applications to the mobile arena than ever before.

The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so users can purchase and download applications wirelessly and start using them instantly. Applications are free or charged to the user's iTunes(R) account and the App Store notifies the user when updates are available for their apps.