Penton Media, Inc. today announced the appointment of Jim L'Heureux to the position of Senior Vice President, eMedia. L'Heureux most recently served as Vice President of Account Management at Yahoo! Inc. L'Heureux will join Penton's executive management committee and report directly to Penton CEO John French.
L'Heureux has a versatile background with leading companies in a number of sectors and brings a wealth of experience in online media sales and advertising operations management and prior P&L responsibility to his role at Penton. Prior to joining Yahoo! Inc., L'Heureux held several strategic management level positions at America Online - including VP, Sales Development Entertainment & Broad Reach; VP, Advertising Strategy and Yield Management; VP, Business Development; and VP, Marketing Strategy. Previously, L'Heureux served as COO of an Internet radio start up, ClickRadio, Inc.; Executive Vice President & General Manager of Prodigy Internet; Group Product Manager, Business Development Manager at Apple Computer; Director of Strategy and Business Development at Lucasfilm Ltd. & LucasArts Entertainment Company; and Business Manager at PepsiCo, Inc.
In his role as Senior Vice President, eMedia, Mr. L'Heureux will be responsible for overseeing the company's eMedia business initiatives and operations including its 145 websites and related multi-media products. He will additionally assume responsibility for directing Penton's multi-functional eMedia team.
"We are delighted that Jim will be joining Penton's executive management team and will be leading our effort to continually enhance our online product offerings and accelerate our digital revenue growth. His extensive experience in digital media and information businesses along with his deep understanding of the online sales process and interactive marketing will be invaluable as we expand our business in the future," said French.
L'Heureux received his B.S. from Notre Dame and an M.B.A. from the Darden School at the University of Virginia.
Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.
Story Source: Business Wire
