Citibank.com receives top scores for Overall Score, Ease of Use,
Account Opening, Privacy and Security, Information Look Up, and Learn
and Plan
Keynote Systems, the Mobile and Internet Performance Authority(TM),
today announced that it ranked Citibank.com the top overall banking web
site in its Q2 2008 Banker Scorecard for online banking sites. In
addition to winning the No. 1 overall ranking, Citibank.com also
received the No. 1 or No. 2 scores for all nine categories and tasks
measured, including Privacy and Security, Ease of Use, and Learning and
Planning. The study reviewed the online capabilities of more than 25
financial institutions. Citibank.com came in first place overall in two
of the last three bi-annual Scorecards conducted by Keynote.
“We are thrilled to be recognized as the No. 1
banking web site in the industry,” said Peter
Knitzer, Chairman & CEO of Citibank North America. “At
Citibank, we are committed to providing a superior customer experience.
This award is another example of how Citibank is building on its long
history of innovation to better serve our customers.”
The Keynote award is one of many accolades that Citibank has received
for its industry-leading online banking platform. Keynote’s
Scorecard measured the customer experience of the leading online banking
sites against a set of 300 industry standards and best practices, and
made evaluations on a variety of customer-specific tasks and categories.
Citibank was ranked No. 1 overall in the Banker Scorecard. It took first
place for the categories Ease of Use and Privacy and Security, and in
the tasks Open Accounts, Information Look Up, and Learning and Planning.
It also came in No. 2 in the categories Functionality and Quality and
Availability, and also in the Transact task.
Citibank is a member of Citi, the leading global financial services
company, which has some 200 million customer accounts and does business
in more than 100 countries, providing consumers, corporations,
governments and institutions with a broad range of financial products
and services, including consumer banking and credit, corporate and
investment banking, securities brokerage, and wealth management. Citi’s
major brand names include Citibank, CitiFinancial, Primerica, Citi Smith
Barney and Banamex. Additional information may be found at www.citigroup.com
or www.citi.com.
Citibank
Robert Julavits, 718-248-1397
julavitsr@citi.com
or
Keynote
Systems
Dan Berkowitz, 415-518-7870
dberkowitz@keynote.com
