The European Media and Marketing Survey 2008 shows that two publications of The New York Times Media Group -- The New York Times International Weekly and the International Herald Tribune (IHT) -- are delivering a combined readership of 1.3 million among Europe’s high earners. This delivers greater coverage of this key audience than that of all other pan-regional daily, weekly and fortnightly publications.

The research, conducted by Synovate, has a universe of over 39 million or about 13% of the adult population and reflects the behavior of Europe’s most affluent individuals.

Editions of The New York Times’s International Weekly appear in Europe’s major markets inside Le Monde (France), El País (Spain), La Repubblica (Italy), Sueddeutsche Zeitung (Germany) and The Observer (UK).

“EuroReach” denotes the pan-regional advertising buy that combines the five weeklies with the International Herald Tribune. Through one single, cost-efficient buy, EuroReach gives advertisers superb coverage of Europe’s affluent, engaged readers via a high-quality environment including international news, business and culture.

Brian Shields, worldwide research and analytics director for the IHT, said: “These excellent results demonstrate the wide influence and huge popularity of The New York Times’s international publications and reinforce their growing importance in the global media marketplace. EuroReach performs consistently well in other pan-regional surveys. For example, the European Opinion Leaders Survey showed that EuroReach has the highest coverage of Europe’s most influential policy-makers and senior business decision-makers. These new EMS figures again show that The New York Times International Weekly along with the International Herald Tribune have more readers than any daily or weekly title in the international set.”

Advertising sales for EuroReach is overseen by Jean Christophe Demarta, jcdemarta@iht.com.

NOTES TO EDITORS:

About The New York Times Media Group

The New York Times Media Group comprises The New York Times, NYTimes.com, the International Herald Tribune and IHT.com and New York Times Radio. The group’s unified international sales network has regional offices in the United Kingdom, France, Switzerland, Germany and Hong Kong.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About the International Herald Tribune (www.iht.com)

The International Herald Tribune (IHT) is the premier international newspaper for opinion leaders and decision-makers around the globe. It combines the extensive resources of its own correspondents with those of The New York Times, is printed at 35 sites throughout the world and is for sale in more than 180 countries. Based in Paris since 1887, the IHT is part of The New York Times Company.

This press release can be downloaded from www.IHTinfo.com/press

The New York Times Media Group
Europe
Vanessa Whittall, +44 (0)20 7510 5719
vwhittall@iht.com
or
Asia-Pacific
May-Ling Nam +852 2922 6166
mnam@iht.com
or
U.S.
Diane McNulty, +1 212 556 5244
mcnuldc@nytimes.com