Two-Time Sprint Cup Champion to Drive No. 14 Chevrolet
Office Depot and Old Spice will serve as co-primary sponsors of Tony
Stewart’s No. 14 Chevrolet Impala SS NASCAR
Sprint Cup Series entry beginning in 2009. Officials from the two
companies, as well as from Stewart-Haas Racing, made the announcement
today near Indianapolis Motor Speedway.
Office Depot (NYSE:ODP), a leading global provider of office products
and services, along with Old Spice, the No. 1 antiperspirant/deodorant
stick and body wash choice for guys in the United States, have entered
into multi-year agreements with Stewart-Haas Racing to sponsor the new
entry driven by Stewart. In addition, both Office Depot and Old Spice
are official NASCAR® partners, successfully
leveraging their relationships with NASCAR and their race team
sponsorships as powerful marketing platforms for their brands.
“To have Office Depot and Old Spice throw
their support behind me and this race team makes me extremely proud,”
said Stewart, who announced on July 10 that he had acquired a 50 percent
stake in what is now known as Stewart-Haas Racing. “These
are two partnerships that make a lot of sense.
“Office Depot focuses on small business
owners, and with my role as a driver and owner next year, I’m
both their spokesman and their customer – and
I have been for years, because with two USAC teams, two World of Outlaws
Sprint Car Series teams and three race tracks, you need a smooth-running
office if you expect your business to run right.
“Old Spice has been with me for nine years,
but our 10th year together is obviously going
to be pretty big. This is a major commitment for the Old Spice brand,
and we’re going to make sure the success we’ve
enjoyed over the years continues.”
Delray Beach, Fla.-based Office Depot is the official office products
partner of NASCAR, and its new sponsorship of Stewart, a two-time Sprint
Cup Series champion, gives the multi-channel retailer continued star
power in what will be its fifth year as a NASCAR sponsor.
“Tony is a successful entrepreneur who has an
impressive record as a small business owner. This is one of the reasons
why he is such a perfect fit for Office Depot,”
said Chuck Rubin, President of North American Retail for Office Depot.
