PRN’s In-Store Media Network to Thrill Shoppers During the Olympic Games in Retail Locations Nationwide

Thomson’s Premier Retail Networks, Inc. (PRN), the world’s most experienced provider of digital media solutions at retail, has been selected as the exclusive provider of NBC Olympics highlights to retail shoppers during the 2008 Beijing Olympic Games, August 8-24. The announcement was made today by Gary Zenkel, president of NBC Olympics, and Richard Fisher, president of PRN.

Beginning August 9, highlights of the previous day’s events and information about NBC’s programming schedule that night will be broadcast daily to retail locations nationwide – from the Opening Ceremony to the Closing Ceremony. Stunning high definition footage of individual events will play on HDTV screens in more than 5,000 home electronics departments at key retailers. While waiting in line to check out, shoppers will also be able to keep up with some of the key moments from the Games on PRN’s Checkout TV™ network, available in approximately 2,000 stores.

PRN currently has more than 100 active content partnerships with many top television networks, movie studios and publishers, covering a wide range of programming content.

“We are thrilled to bring highlights from NBC’s spectacular Olympics coverage exclusively to over 650 million shoppers while they visit the nation’s leading retailers,” said Richard Fisher, PRN president. “NBC has long been a valued programming partner with PRN, and this relationship exemplifies the value PRN brings to shoppers, retailers and programming partners alike.”

“We anticipate that the Beijing Olympic Games will be the most talked-about television event of the year,” said Gary Zenkel, president, NBC Olympics. “PRN’s vast reach at retail will enable NBC to reach a large number of fans when they are out and about, reminding them of the dramatic competition in Beijing and the viewing experience that awaits them when they return home.”

PRN enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN’s retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market and Walmart Stores.

About NBC Olympics

NBC, “America's Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal — NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates — offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com, a year-round destination for fans of Olympic sports, featuring news, Beijing previews, athlete features, expert blogs, photos, Olympic video from the NBC archives and social tools enabling users to build communities around their favorite sports, post comments and blogs.

About Thomson: the worldwide leader in video solutions

Thomson (Paris:18453) (NYSE:TMS) is the world leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, network operators (telcos, broadband, satellite and cable operators) and an increasing range of professional users of videos. We deliver superior value to our customers through a unique combination of industry leading technologies, systems and services, enabling us to offer differentiated and innovative end-to-end solutions based on a broad portfolio of Intellectual Property. At the cross-roads of the CME industries, leveraging our core competencies in video but also audio, data and voice, we enable our customers to take advantage of the growth opportunities brought on by the digital convergence revolution. For more information: http://www.thomson.net

Chase, Ink. for PRN
Jodie Chase, +1-415-492-3494
Jodie@chase-ink.com
or
Thomson
Season Skuro, +1-818-260-4528 (U.S.)
Season.skuro@thomson.net
Martine Esquirou, +33 (0) 1 41 86 58 51 (Europe)
Martine.esquirou@thomson.net