Axiom On Demand Enables Socially Networked TV and On-Demand Services for Smaller Operators

SeaChange International, Inc. (NASDAQ: SEAC) is supporting the growth and evolution of on-demand television with breakthrough Axiom On Demand™ software and systems that will be featured at CableLabs® conferences later this month. Cable television leadership from across North America who attend the CableLabs Smaller Market Conference (Aug. 10) and the CableLabs Summer Conference (Aug. 11-12) will learn about SeaChange’s ability to dramatically enhance on-demand subscriber experiences through personalization and to help operators with fewer than 20,000 subscribers to establish an on-demand business.

“Millions of American homes today can experience movies and programs on their own terms. The on-demand business is clearly hitting its stride in reach and depth, yet SeaChange is just getting started,” said Alan Hoff, senior director of on-demand solutions, SeaChange. “We’re focusing on providing the ability for operators to further personalize their on demand services, which will translate into greater revenues and more satisfied customers. CableLabs provides an intimate forum for us to bring forth our market-ready advancements for the industry’s decision makers. This year we’re showcasing SeaChange Affinity, which introduces social networking to TV, along with VOD Now and Spot Now, which we designed for an entire segment of our industry to make its own start in on-demand delivery and multichannel advertising.”

Personalized TV on today’s infrastructure

The first-of-its-kind socially networked recommendation engine SeaChange Affinity™ will be featured at the Summer Conference. SeaChange developed Affinity to create a more personalized subscriber experience without the need for a forklift equipment upgrade. Running on the settops and on-demand infrastructure that SeaChange customers have in place today, including Axiom On Demand, Affinity empowers subscribers to program their on-demand experience and ensures that they more readily and intuitively find what they want amid thousands of on-demand movie and TV program options.

Affinity provides next-generation recommendation, search and social networking capabilities to increase the use of an operator’s entire on-demand library by integrating the web’s convenience with the on-demand television subscriber experience. It is comprised of an operator customizable web portal where subscribers set preferences, rate content, and write and share recommendations with other subscribers; and, at the operator’s site, a software application that adds personalized on-demand content navigation to the subscribers’ existing on-demand guide. The embedded recommendation engine, an opt-in feature, responds to intelligence such as content use, subscriber history and profiling to automatically promote movies and programs according to subscriber preference. A SeaChange-developed application will also be offered for Facebook and other social networks, further extending subscribers’ ability to rate and recommend content.

On-demand and advertising solutions for smaller operators

Axiom On Demand is at the heart of VOD Now™, the complete on-demand service management, streaming and storage solution for small operators that SeaChange will feature at the Smaller Market Conference. While Axiom software fully automates the intensive behind-the-scenes VOD processes – content propagation, subscriber and stream management, performance reporting and monitoring – SeaChange’s MediaCluster® video server technology ensures fault-resilient performance for unprecedented stream availability. Axiom On Demand’s Personalization Application Platform provides the foundation for adding a range of exclusive content navigation, gaming, DVD and ad targeting applications.

VOD Now is available as a starter pack delivering MPEG-2 or MPEG-4/H.264 standard-definition and high-definition VOD streams for small operators servicing up to 20,000 subscribers. VOD Now options include TVN® Entertainment’s 8,000 hours of standard-definition and HD programming. The open Axiom platform allows operators to run VOD in conjunction with switched digital video (SDV) products from third-party vendors. A wide range of Motorola and Cisco (Scientific-Atlanta) settop boxes also are fully supported.

SeaChange Spot™ systems deliver billions of dollars of local multichannel ad revenue for cable and telco operators around the world. The new Spot Now™, also to be featured at the Smaller Market Conference, is a comprehensive, automated solution for reliable advertising insertion at the lowest operational expense and highest quality. Using spots loaded through an encoding station and schedules provided from an ad traffic and billing system, Spot Now handles every task necessary for fulfillment without operator intervention. Designed and packaged for any operator wanting to launch linear ad-supported content, Spot Now provides up to 48 insertable standard definition channels, or 16 high definition channels with SCTE-30, SCTE-35, MPEG and DVB support.

Operators can purchase Spot Now in 12 channel increments, enabling them to grow economically as their ad-supported business grows. For operators who grow beyond the 48 channel capacity of Spot Now, SeaChange has a program to migrate customers to a traditional SeaChange Spot linear ad insertion system.

Participation in CableLabs conferences assures visibility with key technology and business leaders at North American cable companies. The Keystone Resort in Keystone, Colo. will host the CableLabs Smaller Market Conference on Aug. 10 and the CableLabs Summer Conference from Aug. 11-12. For more information, visit www.cablelabs.com.

About SeaChange

SeaChange International is a leading provider of software applications, services and integrated solutions for Video-On-Demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

MediaCluster is a registered trademark of SeaChange International, Inc. SeaChange Axiom, SeaChange Affinity, SeaChange VOD Now, SeaChange Spot and SeaChange Spot Now are trademarks of SeaChange. CableLabs is a trademark of Cable Television Laboratories, Inc. All other marks are the property of their respective owners.

An equipment demonstration at a CableLabs’ event does not constitute CableLabs’ endorsement of that equipment or technology.

SeaChange PR
Jim Sheehan, 1-978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 1-978-897-0100 x3030
martha.schaefer@schange.com