Idearc Media, home to Superpages.com®
and publisher of the Verizon® Yellow Pages,
and HelloMetro.com, one of the
world’s most extensive providers of
city-oriented Web sites, today announced an agreement to distribute
Idearc Media’s Superpages.com
performance-based advertisers across the HelloMetro.mobi network of more
than 1,500 city-based, local search Web sites.
The agreement increases Superpages.com’s
advertisers presence in the mobile environment and provides
HelloMetro.mobi users with more relevant local business content.
Superpages.com is available with select wireless carriers and handsets
via Superpages MobileSM.
“As we continue to add cities to our list of
Web sites content becomes increasingly important,”
said Clark Scott, CEO of HelloMetro.com. “Superpages.com’s
local business content will provide an added bonus to our robust
city-specific content.”
Idearc Media and HelloMetro.com currently have a long-term agreement
which distributes Idearc Media’s
Superpages.com performance-based advertisers through the HelloMetro.com
network of Web sites.
“We have received great results in our
current agreement with HelloMetro.com and the new agreement can only
bring more visibility and more leads for our advertisers on
Superpages.com,” said Robyn Rose, vice
president of Internet marketing for Idearc Media.
HelloMetro is a collection of more than 1,500 city-based, locally
focused Web sites that share more than 2.7 million unique visitors a
month. HelloMetro offers each city’s
residents and visitors a local platform to learn about what’s
new, attractions, restaurants, special events, movie show times, lottery
results, real estate, jobs, phone directories –
all specific to their own city and interests.
In 2007, Superpages.com had 17 million small-to-medium-sized business
listings in the United States, more than 10 million of which featured
enhanced content. Also this past year, Superpages.com saw an increase of
more than 2 billion network searches from 2006 to more than 4.8 billion
network searches.
About Idearc Inc.
Idearc Inc. (NYSE: IAR) delivers
products on multiple platforms to help consumers find the information
they want, wherever they are. Idearc’s
multi-platform of advertising solutions includes Superpages.com®,
Superpages MobileSM,
Superpages MobileSM
for BlackBerry®, Switchboard.com,
LocalSearch.comSM,
Verizon®
Yellow Pages, Verizon®
White Pages, smaller-sized portable Verizon®
Yellow Pages Companion Directories, FairPoint®
Yellow Pages, FairPoint®
White Pages, FairPoint®
Yellow Pages Companion Directories, reFresh
reCharge reNew™ magazine, Solutions
At Hand™ magazine, and Solutions on the
Move™ and Solutions
Direct™ direct mail packages. For more
information, visit www.idearc.com.
About HelloMetro
As we have said since 1999, the future of the Internet is “Local.”
The HelloMetro global network of city search guides offers users the
opportunity to get to know a city through local history, attractions,
real estate, jobs, Yellow Pages, White Pages, local resources and other
partner sites that provide the most complete and up-to-date information
in their particular subject areas. Unlike cluttered city portals that
blast online audiences with irrelevant advertising information,
HelloMetro.com uniquely dedicates each city site to the flavor of the
individual location. More information about HelloMetro can be found at www.HelloMetro.com
or by calling (877) 282-2973.
(IAR-G)
Idearc Inc.
Lisa Johnson, 972-453-6507
lisa.c.johnson@idearc.com
