DoubleClick In-Stream Powers Video Advertising in Flash, RealMedia,
Windows Media and Now Silverlight 2 Players
Today, DoubleClick, a premier provider of digital marketing technology
and services, announced the new capability to serve video ads into
Microsoft Silverlight 2 video environments. The move is part of
DoubleClick's ongoing effort to help clients maximize the yield on their
advertising inventory as they deliver content into emergent online,
video and mobile channels.
With this new feature of DoubleClick In-Stream, DoubleClick clients such
as NBC Universal Digital Media are able to monetize video content played
within the Silverlight 2 player. NBCOlympics.com, a division of NBC
Universal, will be one of the first sites to open Silverlight 2 content
up to advertisers with DoubleClick In-Stream. The solution carves out
new video inventory across 2,500 hours of video content running as part
of NBC's Olympics coverage.
“Microsoft has always had a strong commitment
to working closely with partners and the industry to enable them to
leverage our tools and platform to deliver great user experiences. With
Silverlight, we’ve extended that commitment to
the advertising space,” said Scott Guthrie,
Corporate Vice President, .NET Developer Division. “We’re
pleased to see the investment DoubleClick has made to enable customers
such as NBCOlympics.com to take advantage of Silverlight to offer
compelling packages to their advertisers.”
DoubleClick In-Stream is a video ad serving solution used by online
publishers to deliver exciting new advertising experiences into Flash,
Real Media, Windows Media and now Silverlight 2 video players. As part
of the DoubleClick Revenue Center, the product is completely integrated
into DoubleClick's core ad serving platform, DART for Publishers. The
combined DoubleClick solution enables trafficking, targeting forecasting
and reporting for video advertising. By working with DoubleClick to
serve ads into Silverlight 2, NBCOlympics.com is able to leverage their
existing ad operations workflow and staff to package video ads with
other opportunities, such as online display and mobile ads. One platform
for online display, video and mobile has made it possible for NBC to
create compelling cross-channel packages for advertisers who want to
reach the Olympics-viewing audience.
“With hundreds of advertisers, multiple
platforms and large site traffic spikes, we needed to work with a
partner that could provide an integrated, scalable, robust solution,”
said Steven Gold, Vice President, Sales Planning and Operations, NBC
Universal Digital Media. “Thanks to
DoubleClick In-Stream's new support for Silverlight 2, we are able to
monetize our groundbreaking online video coverage on the same platform
we already use for display and mobile advertising. This lets our sales
and operations teams work together really efficiently.”
“DoubleClick's vision is to help publishers
grow their revenues by creating great user experiences and providing
compelling value to advertisers,” said Google
Group Product Manager Ari Paparo. “By
expanding the capabilities of DoubleClick In-Stream to work with
Silverlight 2, we can make it possible for clients to create unique
entertainment and advertising experiences without increasing their
workload or creating new complex processes.”
For more information on DoubleClick In-Stream, please visit http://www.doubleclick.com/instream
To learn more about the entire DoubleClick Revenue Center, please visit http://www.doubleclick.com/revenuecenter
About DoubleClick
DoubleClick is a premier provider of digital marketing technology and
services. The world's top marketers, publishers and agencies utilize
DoubleClick's expertise in ad serving, rich media, video, mobile, search
and affiliate marketing to help them make the most of the digital
medium. From its position at the nerve center of digital marketing,
DoubleClick provides superior insights and insider knowledge to its
customers. DoubleClick is a division of Google Inc. (NASDAQ:GOOG). Learn
more at www.doubleclick.com
DoubleClick and DART are trademarks of Google Inc. Flash is a
trademark of Adobe Systems Incorporated. Windows Media and Silverlight
are trademarks of Microsoft Corporation. RealMedia is a trademark of
RealNetworks, Inc.
Google Inc.
Lynn Tornabene, 212-381-5596
ltornabene@google.com
