DTV Simplified is available to all broadcasters
nationwide for use through March 2009
Best Buy Co., Inc.:
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What:
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Best Buy, together with the Minnesota Broadcasters Association and
Apex Digital Incorporated, has produced a non-branded half-hour
television program - DTV Simplified - designed to educate and inform
consumers on the upcoming analog to digital broadcast transition.
The PSA will be made available to broadcasters nationwide free of
charge to be used during the government declared Digital Television
Transition Awareness Month (August 2009) and through March 2009.
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The hosted magazine-format program, which can be partially
customized per local broadcast station needs, covers the topics of
interest and concern to consumers nationwide including:
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-- Overview of the DTV Transition including historical information,
the benefits of the transition and consumer options for complying
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-- Review of Converter Box Installation and Technical Issues
including an overview of the converter box, and how to easily
install the box to an analog TV
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-- Real World DTV Stories which follows the stories of three
families as they prepare their homes to comply with the DTV
transition
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-- The History of TV and how the DTV Transition marks the beginning
of a new era
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-- Ask the Government Segment that highlights questions asked to top
government officials at the forefront of the DTV transition.
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How:
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State broadcasters' associations will notify television stations of
the dates and times when DTV Simplified will be available via
satellite feeds. Stations needing a tape dub of DTV Simplified
should contact Linda Lasere at (612) 926-8123 and specify the
required format.
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When:
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DTV Simplified will be made available through satellite feeds to all
broadcasters nationwide on Monday August 11, Tuesday August 12, and
Wednesday August 13.
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Why:
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On March 31, 2008, the FCC mandated that all broadcast stations air
one 30-minute DTV-related educational program prior to the
transition date of February 17, 2008 between the hours of 8:00 a.m.
and 11:35 p.m. It is anticipated that many stations will exceed this
minimum requirement. . Best Buy, along with the Minnesota
Broadcasting Association and Apex Digital Incorporated, developed
DTV Simplified in an effort to aid broadcasters with fulfilling this
task and arm consumers with the information necessary to make
educated decisions regarding the DTV transition
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About Best Buy Co., Inc.
With operations in the United States, Canada, Europe and China, Best Buy
Co., Inc. (NYSE: BBY) is a multinational retailer of technology and
entertainment products and services with a commitment to growth and
innovation. The Best Buy Co., Inc. family of brands and partnerships
collectively generates more than $40 billion annual revenue and includes
brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future
Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales
Kitchen and Bath Centers, and Speakeasy. Approximately 150,000 employees
apply their talents to help bring the benefits of these brands to life
for customers through retail locations, multiple call centers and web
sites, in-home solutions, product delivery and in our communities.
Community partnership is central to the way we do business at Best Buy.
In fiscal 2008, we donated a combined $31.8 million to improve the
vitality of the communities where our employees and customers live and
work. For more information about Best Buy Co., Inc., visit www.bestbuyinc.com.
Media Contacts:
Best Buy
Brian Lucas,
612-291-6131
Brian.Lucas@bestbuy.com
or
MS&L
PR for Best Buy
Erica Smith, 404-870-6876
Erica.Smith@mslpr.com
