Sweepstakes Gives Participants a Once-in-a-Lifetime Opportunity to
Run the Nike+ Human Race Twice on Two Continents in Melbourne and Los
Angeles
As runners continue to register for the Nike+ Human Race, to be held on
Aug. 31, 2008 in 25 cities around the world and anywhere with Nike+,
they now have the chance to make history by running two races on the
same day on different continents. With the Nike+ Human Race 10K Plane
sweepstakes, Nike (NYSE:NKE) is partnering with Air New Zealand to fly
five runners and one guest each to Australia on Aug. 27 to run the Nike+
Human Race in Melbourne at 9 a.m. on Aug. 31, then fly back to the
United States across the International Date Line to run the race in Los
Angeles at 8:31:08 p.m. PDT. The Nike+ Human Race will be the world’s
biggest one-day running event and Nike’s first
global race. The race brings together the power of sport and music to
inspire and connect runners from every corner of the planet.
Participants in this unprecedented event will experience an exclusive
music performance by some of today’s top
artists in each of the designated race cities.
Winners of the Nike+ Human Race 10K Plane sweepstakes will enjoy
concerts by Hilltop Hoods and Faker in Melbourne, and nine-time Grammy
Award winning artist Kanye West who will headline the post-race concert
in Los Angeles. Four seats will be awarded to Nike+ members on www.nikeplus.com
with the fifth and final seat awarded to the winner of the sweepstakes
who signs up at one of Nike’s retail stores
across the U.S. The end date for the sweepstakes is Aug. 15.
“The Nike+ Human Race 10K Plane is a
once-in-a-lifetime, jet-setting opportunity that will allow participants
to run in the Nike+ Human Race 10K in both Australia and Los Angeles on
the same day,” said Ken Dice, Vice President
of U.S. Brand Marketing. “Winners will
appreciate the rock star treatment Nike and Air New Zealand will give
them on the flight and every step of the way as they make an incredibly
unique journey around the world to run the Nike+ Human Race twice on two
continents.”
While cities around the world are beginning to sell out, there is still
room to register for the U.S. races in Austin, Chicago, Los Angeles and
New York City. All-star artists confirmed to play at the Nike+ Human
Race include chart-topping rock band All-American Rejects in NY;
hometown favorite Fall Out Boy in Chicago; and Ben Harper and the
Innocent Criminals in Austin.
In London, runners will be treated to an exclusive performance by
world-renowned American DJ, songwriter, musician and singer Moby in the
city’s famed Wembley Stadium. Other all-star
artists confirmed to play at the Nike+ Human Race include R&B songstress
Kelly Rowland in Paris; dance-electro-pop duo The Pinker Tones in
Madrid; Turkish pop sensation Kenan Dogulu in Istanbul; the Fantastic
Four in Munich; Beijing-based singing duo Yu Quan in Shanghai and
American rock band Boys Like Girls in Singapore.
Runners outside of the 25 race day cities can join the Nike+ Human Race
by logging into www.nikeplus.com
to “Run Where They Are.”
With the help of Nike+ and the Nike+ SportBand, every city and every
road can become a race-day course.
“We think it’s
pretty phenomenal that our crew members operating the flight are running
the race after working a 12 hour flight,”
said Roger Poulton, Air New Zealand's Vice President for the Americas. “Air
New Zealand is thrilled to partner with Nike and even more thrilled that
our staff members are eager to participate in such a worthy cause.”
Beyond running and music, the Nike+ Human Race is also an opportunity to
give back. Participants will be able to run for a worthy cause and
support the three official Nike+ Human Race charitable partners: the
Lance Armstrong Foundation – uniting people
in the fight against cancer; WWF - the global conservation organization
addressing the causes and impacts of climate change; and the UN refugee
agency's www.ninemillion.org
campaign – bringing sport and education to
refugee youth. Together, Nike and runners will raise funds to donate at
least USD $3 million to the Nike+ Human Race charities. Money will be
raised via givebacks from registration fees, a percentage of Nike+ Human
Race t-shirt sales and a donation of USD $1 million from Nike. The Nike+
Human Race will also feature an online pledge tool so individual runners
can donate additional funds to the cause of their choice and invite
friends and family to contribute on their behalf.
Nikeplus.com is the official destination for the Nike+ Human Race and
for all pre-race training needs. Here, runners can create a personal
profile page or stay motivated by sampling and downloading the latest in
Nike+ Sport Music offerings. Sport Music offers runners the best in
original Training Run and Coaching Mixes designed specifically for
treadmill and road runs. Runners can also visit Race City pages
covering local race info and news, Training pages for information
and links to in-city training runs, events with official race partners
including 24Hour Fitness and Starbucks and Nike+ Coach training. Gear
pages covering the latest in Nike performance training gear and Nike+
product will also be offered.
For more information on the Nike+ Human Race, the Nike+ Human Race 10K
Plane and a complete listing of race cities, visit www.nikeplus.com.
About Nike+ Human Race
On 08.31.08, Nike hosts a run like no other before with the Nike+ Human
Race - the World’s Largest One Day Running
Event. Nike’s first global race will take
place over the course of one day, with a goal of one million runners,
across 25 cities and featuring 25 top musical acts. The 10k event
celebrates runners and their sport, offering participants across the
globe the chance to run and compete together in an unprecedented race
experience. Spanning multiple continents, Nike+ Human Race cities will
include LA, New York, London, Madrid, Paris, Istanbul, Melbourne,
Shanghai, São Paulo and Vancouver among
others. Following races in each city, participants will be treated to an
exclusive music concert featuring one of today’s
top artists. Participants will be able to run for a cause as a portion
of funds raised will be donated to three Nike+ Human Race beneficiaries:
WWF, the global conservation organization, Lance Armstrong Foundation
and UN refugee agency's www.ninemillion.org
campaign. The race will be open to anyone, anywhere. Runners outside of
the 25 race day cities can join by logging into www.nikeplus.com.
With the help of Nike+ and the Nike+ SportBand, every city and every
road can become a race-day course. For more information, visit www.nikeplus.com.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikebiz.com.
About Air New Zealand
Air New Zealand offers more direct flights to the South Pacific than any
other airline, including non-stop flights from San Francisco, Los
Angeles, Honolulu, Beijing and Vancouver to New Zealand, as well as Los
Angeles non-stop to the Cook Islands and Samoa. Other popular
destinations include Australia, China, Japan and Tonga. In addition to
flying non-stop Los Angeles-London, Air New Zealand’s
route between London and Hong Kong now allows customers to fly
round-the-world on one airline. Consistently rated among the world’s
best international airlines, Air New Zealand’s
new Inflight Concierge Service provides all passengers with a range of
services, from travel advice to assistance with onward bookings. Air New
Zealand’s most recent accolades include “Best
Transpacific Airline” at the 26th
Airline Industry Awards, “Best Passenger
Service” award by Air Transport World
magazine, “Best Airline to the South Pacific,
Australia, and New Zealand”, Business
Traveler Magazine (USA) and “Best Business
Class Red Wine” for the Martinborough Pinot
Noir 2005 at the 2007 Cellars in the Sky awards. United Mileage Plus, US
Airways Dividend Miles and Air Canada’s
Aeroplan members earn and redeem mileage on select flights. Flight and
vacation essentials can be booked on www.AirNewZealand.com
or by calling 1-800-262-1234 in the USA and 1-800-663-5494 in Canada.
Air New Zealand is a member of the Star Alliance network.
NIKE, Inc.
NY Media Relations, 1-212-367-4447
