U.S. Trust, Bank of America Private Wealth Management Uses Innovative
Advertising Opportunity To Promote Philanthropic Management Expertise
The New York Times Magazine announced today that U.S. Trust, Bank of
America Private Wealth Management has purchased the Magazine’s
first-ever advertising cover wrap, which will run on the Aug. 10 issue
of the Magazine. U.S. Trust bought the advertisement to promote its
philanthropic management solutions for wealthy individuals and families.
An ad cover wrap is a page wrapped around the spine of a magazine that
appears as a partial page.
“We are delighted that U.S. Trust chose to use
this first-time, innovative New York Times Magazine advertising unit to
promote its philanthropic management capabilities,”
said Denise Warren, senior vice president and chief advertising officer,
The New York Times Media Group. “This ad buy
illustrates how we continue to work closely with our clients to create
unique executions and customized opportunities to meet their business
objectives.”
“In the fall of 2007, U.S. Trust launched an
extensive, research-driven advertising campaign that spotlighted the
changing profile of today’s wealthy
individuals and clients,” said Claire Huang,
head of marketing for Global Wealth & Investment Management at Bank of
America. “We are thrilled to work with The New
York Times Magazine on this effort as we seek to further raise awareness
of our industry-leading expertise and capabilities in helping clients
integrate philanthropy into their broader wealth management objectives.”
The New York Times and The New York Times Magazine have introduced many
innovative advertising solutions and premium advertising positions over
the last 18 months, including the newspaper’s
section front ad program; section spadia ads; unique positions on
NYTimes.com and T online; single sponsored magazines; and positions like
checkerboards, book ends, checkerboard spreads and fireplaces.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with
2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including
NYTimes.com, Boston.com and About.com. The Company’s
core purpose is to enhance society by creating, collecting and
distributing high-quality news, information and entertainment.
About U.S. Trust, Bank of America Private Wealth Management
U.S.
