U.S. Trust, Bank of America Private Wealth Management Uses Innovative
Advertising Opportunity To Promote Philanthropic Management Expertise
The New York Times Magazine announced today that U.S. Trust, Bank of
America Private Wealth Management has purchased the Magazine’s
first-ever advertising cover wrap, which will run on the Aug. 10 issue
of the Magazine. U.S. Trust bought the advertisement to promote its
philanthropic management solutions for wealthy individuals and families.
An ad cover wrap is a page wrapped around the spine of a magazine that
appears as a partial page.
“We are delighted that U.S. Trust chose to use
this first-time, innovative New York Times Magazine advertising unit to
promote its philanthropic management capabilities,”
said Denise Warren, senior vice president and chief advertising officer,
The New York Times Media Group. “This ad buy
illustrates how we continue to work closely with our clients to create
unique executions and customized opportunities to meet their business
objectives.”
“In the fall of 2007, U.S. Trust launched an
extensive, research-driven advertising campaign that spotlighted the
changing profile of today’s wealthy
individuals and clients,” said Claire Huang,
head of marketing for Global Wealth & Investment Management at Bank of
America. “We are thrilled to work with The New
York Times Magazine on this effort as we seek to further raise awareness
of our industry-leading expertise and capabilities in helping clients
integrate philanthropy into their broader wealth management objectives.”
The New York Times and The New York Times Magazine have introduced many
innovative advertising solutions and premium advertising positions over
the last 18 months, including the newspaper’s
section front ad program; section spadia ads; unique positions on
NYTimes.com and T online; single sponsored magazines; and positions like
checkerboards, book ends, checkerboard spreads and fireplaces.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with
2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including
NYTimes.com, Boston.com and About.com. The Company’s
core purpose is to enhance society by creating, collecting and
distributing high-quality news, information and entertainment.
About U.S. Trust, Bank of America Private Wealth Management
U.S. Trust, Bank of America Private Wealth Management is a leading
private wealth management organization in the United States providing
unsurpassed resources and customized solutions to help meet clients’
wealth structuring, investment management, banking and credit needs.
Clients can also benefit from access to resources available through Bank
of America and its affiliates – including
capital markets products, large and complex financing solutions, and its
extensive retail banking platform.
About Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk-management products and
services. The company provides unmatched convenience in the United
States, serving more than 59 million consumer and small business
relationships with more than 6,100 retail banking offices, more
than 18,500 ATMs and award-winning online banking with more than 25
million active users. Bank of America offers industry leading support to
more than 4 million small business owners through a suite of innovative,
easy-to-use online products and services. The company serves clients in
more than 150 countries and has relationships with 99 percent of the
U.S. Fortune 500 companies and 83 percent of the Fortune Global 500.
Bank of America Corporation stock (NYSE: BAC) is a component of the Dow
Jones Industrial Average and is listed on the New York Stock Exchange.
U.S. Trust, Bank of America Private Wealth Management operates through
Bank of America, N.A., a wholly owned subsidiary of Bank of America
Corporation.
Bank of America, N.A., Member FDIC.
This press release can be downloaded from www.nytco.com.
The New York Times Company
Abbe Serphos, 212-556-4425
serphos@nytimes.com
