In celebration of the enduring spirit of competition while overcoming
adversity, Nike (NYSE:NKE) is debuting two inspirational commercials
featuring world class track star Sanya Richards and the USA Softball
Team.
For members of the USA Softball Team, the Beijing Olympic Games take on
deeper meaning as softball enters into its final year of Olympic
competition. In “We Have Softball,”
Nike highlights the team’s passion and
commitment to continuing to play the game regardless of the
circumstances. The ad will debut in the U.S. on August 12, and features
members of the four-time, gold medal winning USA Softball Team along
with clips of other softball participants around the country playing the
game in various settings.
Featuring the song “The Happiest Girl in the
Whole U.S.A” by Donna Fargo, the commercial
concludes with USA Softball players Jessica Mendoza, Lauren Lappin,
Vicky Galindo, Laura Berg, Andrea Duran and Stacey Nuveman sharing in
laughter as the words “We have softball, you
can have everything else” appear on the screen.
Beginning August 15, Nike will debut “A Dream
Deferred,” an inspirationally charged ad that
gives viewers a glimpse into Sanya Richards’
life over the past two years. After battling a rare ailment that
threatened her track career, Richards persevered to return to action
stronger than ever before. The ad shows Richards training and getting
ready to return to competition in the 400 meter run.
The 60-second and 30-second ads were developed with Wieden+Kennedy
Portland.
Earlier this month Nike kicked off its global advertising campaign for
Beijing with a television commercial entitled “Courage.”
The ad celebrates one of the most inspirational brand statements of all
time, ‘Just Do It,’
by capturing the very essence of an athlete’s
motivation. Last week Nike began airing “United
We Rise,” an ad featuring the USA Basketball
Team that is set to the score of Marvin Gaye’s
legendary rendition of “The Star Spangled
Banner.”
Media can visit www.nikemedia.com
for more information on all of Nike’s
innovative products for Beijing.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan Holdings Incorporated, which designs, markets
and distributes luxury shoes, handbags, accessories and coats; Umbro
Ltd., a leading United Kingdom-based global football (soccer) brand; and
Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories. For more
information visit www.nikebiz.com.
NIKE, Inc.
New York Media Relations, 212-367-4447
