Circuit City Renews, Expands Relationships with ConsumerReports.org, Popular Photography, Sound & Vision Magazines; Ramps-up Social Commerce Efforts with Pluck(TM) Social Media Platform

RICHMOND, Va., Aug. 12 /PRNewswire-FirstCall/ -- Boosting its commitment to provide shoppers with easy access to comprehensive and objective product information, circuitcity.com proudly announces renewed and expanded alliances with ConsumerReports.org, Popular Photography and Sound & Vision magazines and the expansion of Circuit City's social commerce platform.

'Empowering consumers with the information to find the right product to fit their needs is at the core of the Circuit City business,' said Brian S. Bradley, Circuit City's senior vice president - multi-channel. 'The Internet is our new 'front door.' More than half of the customers who make purchases in our stores conduct product research beforehand at circuitcity.com.'

'To continue to build consumer loyalty and trust, we believe it's imperative to provide industry-leading knowledge resources,' added Bradley. 'Consumer Reports, Popular Photography and Sound & Vision are clearly the 'gold standards' when it comes to reliable and expert product knowledge and Circuit City is proud to offer these valuable assets to its shoppers.'

Circuitcity.com will host an expanded library of Consumer Reports' independent and expert buying advice and a host of new product reports from experts at Popular Photography and Sound & Vision magazines.

'At Consumer Reports, our mission is to test, inform and protect consumers as they navigate the marketplace,' said Jerry Steinbrink, vice president, publishing for Consumers Union, publisher of Consumer Reports.