Trafficking Ads Into Distributed Media Now as Easy as Placing Banner Ads on Web Sites

BOULDER, CO and CAMBRIDGE, MA -- (Marketwire) -- 08/18/08 -- Kiptronic, the leader in dynamic ad insertion for internet-distributed video and audio, today announced kipTraffic -- support for DoubleClick's DART for Publishers and Microsoft Corp.'s (NASDAQ: MSFT) Atlas AdManager, part of the Atlas Publisher Suite. Kiptronic's kipTraffic enables ad operations teams to extend the convenience of these ad management systems to now traffic audio and video ad campaigns into content consumed on devices and applications beyond the browser.

"At Fox Digital Media, we are developing new, creative and more effective ways to provide value to our advertisers and audiences, across all of our properties. Our audiences are enjoying our content on more devices than ever before and Kiptronic extends our ability to unlock the value of this audience behavior," said Lee Pearson, VP Digital Advertising, Fox Digital Media, News Corp. "Kiptronic's support for DART for Publishers is a dramatic step in maximizing this revenue opportunity and increasing ad operations efficiency."

"Kiptronic is pleased to be working with the largest media publishers in the world, bringing them the platform they need to maximize the value of their assets and ensure their ads go wherever their content goes," said Bill Loewenthal, President and CEO of Kiptronic. "Major media publishers are embracing distributed media to build audience and maximize revenue; they value how Kiptronic makes dynamic ad insertion into distributed media seamless to their publishing and ad operations processes."

Bryan Moffett of National Public Media added, "Our goal is to extend popular public radio content, such as Fresh Air and Talk of the Nation, to as many media platforms as possible including widgets, the iPhone™, media players, and PC applications. Kiptronic allows us to reach these devices and platforms, and now their support of Microsoft's Atlas Publisher Suite, streamlines and automates an essential process for our team that normally requires additional time and resources."

Kiptronic's Media Service Platform dynamically inserts video and audio ads into digital media for consumption on any device and application (web pages, iPhone™ & iPod® mobile digital devices, Facebook widgets, applications such as Adobe® Media Player & iTunes®, internet connected TVs, smartphones and PCs). Kiptronic's technology is integrated into the leading CDNs, including Akamai, Level 3, Limelight, Mirror Image and Panther Express. Publishers can seamlessly activate Kiptronic without changing the publishing process.

About Kiptronic

Kiptronic is the leader in dynamic ad insertion for internet-distributed video and audio content. Kiptronic's Media Service Platform dynamically inserts video and audio ads into digital media for consumption on any device and application. The company serves major media publishers around the world and is backed by leading venture capital investors Blueprint Ventures and Prism VentureWorks For more information, visit www.kiptronic.com.

Product and service names mentioned herein are the trademarks of their respective owners.

DoubleClick and DART are trademarks of Google Inc. (NASDAQ: GOOG).

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