(Source: Business Wire)M-Factor, Inc., the premier provider of dynamic revenue and profit optimization solutions for consumer goods companies, announced that Bruce Pagliuca has been appointed as the new Senior Vice President of Operations. In his new role he will oversee the company's customer related activities including advisory consulting, implementation, and analytical services.

Bruce Pagliuca has more than 20 years of relevant experience. He has held a number of executive level positions at rapidly growing companies that provide advanced, analytically powered software and services solutions to the retail, CPG, and finance industries. Most recently, he was the Group Executive of Professional Services at Fortent, a leading solutions provider of analytical software solutions for financial institutions. Prior to Fortent, he held the position of Senior Vice President of Global Customer Operations at ProfitLogic, Inc., which provided profit optimization software for retailers. Upon acquisition of ProfitLogic by Oracle Corporation in mid-2005, Pagliuca was appointed as Vice President of Global Customer Solutions and Operations for Oracle Retail. Earlier he held several roles, including Chief Operating Officer, during his eleven years at Armature, Inc., a provider of order fulfillment, category management, and merchandising services and software to retailers.

"Bruce's extensive and high level experience in delivering across the entire value chain will help M-Factor to capitalize on its strong technology assets. One of his great talents is creating complete software and services solutions, and translating them into value propositions that truly match customer needs. His experience in delivering SaaS solutions will help us to continue providing very high value to our customers," said Lawrence Whittle, M-Factor's Chief Executive Officer.

About M-Factor

M-Factor provides dynamic profit and revenue optimization software services for leading consumer goods companies. M-Factor's Marketing Investment Management, Trade Spending Effectiveness, and Portfolio Pricing Optimization solutions empower users to continuously analyze, forecast, and optimize marketing investments and trade spend. Current clients include The Coca Cola Company, Kellogg's Canada, Alberto-Culver, Pepperidge Farm, White Wave Foods, and Ocean Spray. For more information on M-Factor's solutions, please visit the company website at www.m-factor.com.