SolutionsPath Poises Partners for Success in High-Growth Market
Segments by Providing Them with Industry-Specific Knowledge and
Specialized Skills
New Frontiers Conference – Avnet
Technology Solutions, an operating group of Avnet,
Inc. (NYSE: AVT), today revealed
its SolutionsPath
methodology, which features dedicated vertical and technology practices
to help partners target specialized, high-growth markets. With a focus
on government,
healthcare
and virtualization,
SolutionsPath includes the training and resources needed to effectively
combine technologies and services from multiple vendors to create
complete solutions that solve the business problems of these unique
customer segments.
“Customers are looking for partners that can
provide more than just technical expertise,”
said Tony Vottima, vice president of solutions marketing and development
at Avnet Technology Solutions, Americas. “To
effectively compete in today’s marketplace,
partners must understand business challenges, industry-specific needs
and how to create a complete solution that maps to business objectives.
We created our SolutionsPath approach to help our partners quickly and
successfully develop specialization and take advantage of rapidly
expanding markets.”
The SolutionsPath methodology follows a three-step approach:
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Envision: Avnet carefully selects and invests in technology
and vertical market segments that represent the biggest
opportunity for the partner community based on technology spend.
Avnet then works closely with each partner to identify core
expertise that can be quickly applied to adjacent market
opportunities and develop growth strategies for their businesses.
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2)
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Enable: Avnet has developed innovative enablement programs
to ramp up partners' businesses and ensure they are ready to
capitalize on select markets and technology solutions. For
example, each dedicated vertical and technology practice includes
an Avnet exclusive university curriculum to provide partners with
the specialized skills and knowledge to successfully market and
sell IT solutions into growth markets.
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3)
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Execute: Avnet's team of industry expert consultants helps
partners configure and deliver complete, end-to-end solutions that
include hardware, software, services, and leasing and financing
support. Partners are also supported with a variety of resources
to generate leads and help them quickly establish vertical and
technology practices. Additionally, the Avnet
OneTechTM
portfolio of service offerings augments partners' service
practices, allowing them to invest in areas that set them apart in
the marketplace.
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With its established vertical and technology practices areas –
GovPath, HealthPath
and VirtualPath
– Avnet has proven success in driving partner
business in emerging technology areas faster than the market. For
example, partners participating in HealthPath have experienced average
growth rates of 65 percent.
"Avnet’s SolutionsPath methodology is
the secret sauce to our success in government and healthcare," said
Steve Sigg, CEO, SIS, LLC. "Avnet has removed the barriers to entry for
us in these emerging high-growth markets by investing in the resources
to make certain we understand the industries inside and out. Their team
has helped us develop specialization and an effective business plan that
gives us a true competitive edge."
About Avnet Technology Solutions
Avnet Technology Solutions is an operating group of Phoenix-based Avnet,
Inc. As a global technology sales and marketing organization, Avnet
Technology Solutions has sales divisions focused on specific customer
segments and a select line card strategy enabling an exceptional level
of attention to the needs of its customers and suppliers. For fiscal
year 2008, the group served customers in more than 30 countries and
generated US $7.6 billion in annual revenue. The group’s
Web site is www.ats.avnet.com.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology in the world. Avnet accelerates its partners’
success by connecting the world’s leading
technology suppliers with a broad base of more than 100,000 customers
and providing cost-effective, value-added services and solutions. For
the fiscal year ended June 28, 2008, Avnet generated revenue of $17.95
billion. For more information, visit www.avnet.com.
Brodeur, for Avnet
Sonia Bovio, 602-808-1169
sbovio@brodeur.com
