Only Location Globally to Carry the Complete Nike Sportswear NSW
Collection
Nike (NYSE:NKE) today announced the opening of its first Nike Sportswear
retail store at 21 Mercer Street in SoHo, New York City, offering
exclusive access to premium products, an elevated retail experience, and
a new customization experience called Nike Sportswear Bespoke, where
consumers can work with Nike designers to customize premium Nike
Sportswear footwear.
“The NSW collection is steeped in Nike’s
sports heritage and remixed with cutting edge engineering,
craftsmanship, and modern design,” said
Dermott Cleary, Vice President, Nike Sportswear. “We’re
putting the best of our entire collection under one roof, in New York
City, so consumers from all over the world can access it.”
Opening August 22nd, this stand-alone store
will be the only location globally to carry the complete Nike Sportswear
NSW collection, which includes seasonal exclusive 21 Mercer products.
Global Product Exclusives
The store will feature product exclusives including: The Flywire
Windrunner, Air Max 90 Flywire and the 21 Mercer Nike LunaRacer. It will
also offer limited quantities of other iconic Nike Sportswear product
exclusives in footwear and apparel, including the made-to-order Air
Force 1 Low Lux, a NSW collection Patchwork M65 jacket, as well as a
Nike Sportswear 21 Mercer Tee collection.
Nike Sportswear Bespoke
A new and innovative by appointment design experience, Nike Sportswear
Bespoke, offers consumers the opportunity to work one-on-one with Nike
Designers to customize select Nike footwear styles. Taking individual
design to new heights, Nike Sportswear Bespoke is globally exclusive to
21 Mercer and launches in Fall 2008 with the iconic Air Force 1 sneaker.
Nike Sportswear at 21 Mercer Block Party
Nike Sportswear will celebrate the store opening with a New York block
party on the evening of August 21st. Hundreds
of invited guests will see Mercer Street transformed into a New York
stadium and be the first to experience the store before it opens the
next day.
In the store and as part of the block party, there will be a
presentation of work by Robert Wilson and producer Noah Khoshbin, who
translated Nike’s design innovation in sport
and the energy of athletes like dancer Sofia Boutella, skateboarder
Shingo Iwasaki and BMX rider Nigel Sylvester into a unique visual and
sensory experience. Their presentation premiered at the launch of the
Nike Sportswear product line in Beijing in May 2008. Complimenting this
will be work inspired by New York sport and style by a series of New
York-based creatives including Timothy McGurr, Heron Preston and Boogie.
Nike Sportswear Globally
In celebration of Beijing and the launch of Nike Sportswear, Nike is
providing new avenues for consumers to get Nike Sportswear product. Nike
Sportswear recently launched a series of unique short term retail
installations across the world. These creative experiences push the
boundaries of innovation and sports and offer consumers a deeper
experience with the brand.
Nikesportswear.com
On 08.08.08, Nike also launched a new website www.nikesportswear.com
where for the first time, consumers can go online and find their
favorite Nike Sportswear product. Consumers will be able to fully
experience Nike Sportswear, with new product offerings, updated news and
as well as local event notifications.
About Nike Sportswear
Nike Sportswear is a product line rooted in the company’s
passion for sport while at the same time remixing and improving iconic
designs with new technologies. With almost four decades of sport history
at its foundation, Nike Sportswear seeks to channel the genuine rebel
spirit of Nike’s roots by crafting product
that challenges the expected, asking designers to push athletic
innovation to its extreme, remixing iconic designs with new technologies
and making the best product for today’s needs.
Nike Sportswear launches on 8.8.08 with eight iconic Nike products
celebrating the legacy of Nike design. It includes: the Air Force 1, the
Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket,
the Cortez and NSW Tee. For more information, www.nikesportswear.com
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; and Hurley International
LLC, which designs, markets and distributes action sports and youth
lifestyle footwear, apparel and accessories. For more information, www.nikebiz.com.
Nike
New York Media Relations, 212-367-4447
