Contest Features Interactive Kiosks and Web Site Designed to Capture
Vegas Confessions
About.com (www.about.com),
one of the 15 most-visited Web sites in the U.S., has launched the “48
Hours in Vegas” Confessional Sweepstakes (www.48hoursinvegas.about.com)
on behalf of MGM MIRAGE (NYSE: MGM), which owns some of the most
luxurious resorts on the Las Vegas Strip. The contest will run through
May 2009 on the Las Vegas-branded About.com Web site and at confessional
kiosks located within the MGM MIRAGE Las Vegas properties, including
Circus Circus, Excalibur, Luxor, Mandalay Bay, MGM Grand Las Vegas, The
Mirage, Monte Carlo, New York-New York and Treasure Island (TI). The
interactive kiosks, produced by Thinking Pictures, Inc., are a new
addition to the contest this year and allow contestants to spontaneously
enter the promotion and confess their Vegas secrets.
Participants 21 and older may enter the contest at www.48hoursinvegas.about.com
or at any of the offline kiosk confessionals located within the MGM
MIRAGE Las Vegas properties. Users can follow the links and instructions
to upload a photo or video sharing their confessions from a current or
past trip to Las Vegas. Those who have never visited the city can upload
a photo or video showing what they would do if presented the opportunity
to visit, and provide a short description. Participants will
automatically be enrolled in the sweepstakes and have a chance to win
prizes including: hotel accommodations for two, dinner, show tickets and
VIP nightclub access at participating properties. Full sweepstakes rules
are available at: http://mgm.eprize.net/lasvegasconfessional.
“Last year, MGM MIRAGE teamed with About.com
to produce the successful ‘48 Hours in Vegas’
branded Web site on About.com and launched the first ‘48
Hours in Vegas’ Confessional Sweepstakes,”
said Paul Peterman, senior account director, About.com. “We
are pleased to team up with MGM MIRAGE once again and anticipate the
implementation of the confessional kiosks in this year’s
sweepstakes will be well- received by both our users and MGM MIRAGE
visitors alike.”
Mail-in registration entry options for the contest also are available
and no purchase is necessary to win. Additionally, users can rate and
view their favorite confessions at www.48hoursinvegas.about.com.
The Web site also features helpful information on Las Vegas hotels,
restaurants, shows, casinos, weddings, shopping and other activities and
attractions.
Sweepstakes winners will be selected randomly by an independent judging
organization.
About About.com
Founded in 1996, About.com is one of the Web’s
leading producers of original content. The site’s
expert Guides provide users with accurate and unbiased information to
help them live happier, healthier and more successful lives. About.com
is one of the 15 most visited Web sites in the United States.
The New York Times Company (NYSE: NYT), a leading media company with
2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company’s core
purpose is to enhance society by creating, collecting and distributing
high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com.
About.com
Erica
McDonald, 212-204-1724
emcdonald@about.com
