Designers at Impress will use the new simulation technology to predict the in-service performance of their packaging products, optimize the structural mass and improve the industrialization processes of their manufacturing. By introducing simulation at an earlier stage in the process, Impress will be able to simulate more accurately and efficiently. They expect to realize increased levels of design innovation and a 30% efficiency gain in engineering productivity, said MSC Software.

Richard Moore, vice president of strategic development at Impress, said: "MSC Software's simulation technology enables us to pursue ambitious design projects, and create new packaging designs in a completely virtual environment. New ideas can quickly be developed and modified, with the virtual prototypes being verified for performance and manufacturability, delivering significant savings in both the time and cost of traditional physical prototyping. MSC Software plays a key role in the Impress design process, helping us to create innovative products while reducing metal consumption at source, a strategy fully in line with the company's pursuit of technologies which enable sustainable development."

Amir Mobayen, executive vice president of worldwide sales and services at MSC Software, said: "The use of advanced simulation at Impress demonstrates both the growing adoption and the benefits of MSC Software's enterprise simulation solutions outside of mainstream aerospace and automotive applications. We were pleased to recognize Impress with MSC Software's award for outstanding manufacturing innovation at our Virtual Product Development Conference in Frankfurt last year and we are confident that our companies will continue their relationship and enjoy maximum, mutual benefit."