(Source: Business Wire)Demandware, developer of the only enterprise-class on-demand ecommerce platform, today announced that Jones Apparel Group (NYSE: JNY) ("Jones") has launched two online storefronts on Demandware, Easy Spirit and Nine West. These e-commerce sites are the first to go live on Demandware, with additional sites, including Jones New York, Anne Klein and Bandolino planned for later this year and in 2009.

Jones Apparel Group is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories, including handbags and jewelry. The Company selected the Demandware eCommerce Platform as the foundation for its direct-to-consumer online channel as part of an aggressive e-commerce growth strategy.

"We have been very pleased with our decision to go with the Demandware eCommerce Platform," said Ron Offir, President of E-Commerce for Jones Apparel Group. "As a fashion brand, we believe our competitive advantage is in merchandising and marketing our products. With Demandware, we have industry-leading merchandising capabilities and complete control over our sites, without having to worry about servers and maintaining a costly and burdensome technology infrastructure."

The new sites include custom features such as "Look Book," which guides consumers through the purchase of a complete outfit; "Scene & Seen," which helps consumers shop for items seen in magazines, TV, etc.; and "Time-Based Assets," which provides the ability for merchandisers and marketers to pre-schedule site asset changes.

Jones Apparel Group wanted an e-commerce platform that would enable it to quickly and cost-effectively launch multiple brand online storefronts, without having to incur massive infrastructure costs. With Demandware, Jones was able to develop a re-useable set of core functionality enabling the quick roll-out of multiple distinct e-commerce sites. In less than six months, Jones was able to launch the first two brands, Easy Spirit and Nine West, as well as get other sites, including Jones New York and Bandolino, well underway. Jones will now leverage the functionality and development environment that is already in place to quickly launch additional brands on an as-needed basis.