Country Music Duo Headlines Effort to Deliver More Than One Million Holiday Greetings to U.S. Military Worldwide

VAULT is going head to toe camo to announce its national partnership with the USO and generate support for U.S. troops around the world. In keeping with the VAULT motto, “Get It Done. And Then Some.,” Coca-Cola North America is kicking off the largest marketing campaign for the brand since its 2006 launch to ensure the program’s success.

Country music duo Montgomery Gentry will take center stage to promote VAULT’s “Honoring the Uniform: Calling for Support” program. The initiative features an exclusive opportunity for people across the country to send hand-written postcards to troops worldwide and raise up to $100,000 for the USO through MyCokeRewards.com.

People are encouraged to write messages of support on pre-addressed postcards, which can be found on special camouflage-themed VAULT 12-packs, at VAULT displays in participating retail stores or online at DrinkVault.com and MyCokeRewards.com, while supplies last. The postcards can be dropped in the mail with a first-class stamp and will arrive at a USO collection center for security screening before being distributed to U.S. troops during the holiday season.

The VAULT postcard program replicates the popular service previously operated by the U.S. Department of Defense, which allowed the American public to send mail addressed to “any service member” for more than 17 years before being discontinued in 2003 due to security concerns.

“Since email has become the primary form of communication with soldiers, handwritten, personal notes are especially valued and can provide an incredible morale boost,” said John Hanson, USO Senior Vice President, Marketing and Communication. “By teaming with VAULT and utilizing the reach of Coca-Cola’s distribution system, we’re giving people across America a chance to send a positive note to our troops delivered through the network of USO Centers.”

In addition to sending postcards, people can help raise up to $100,000 for the USO by visiting MyCokeRewards.com through the end of the year and turning the points they earn by drinking Coca-Cola products into a cash donation. My Coke Rewards points found under caps and on packaging of more than 60 products from Coca-Cola North America can be donated to help support the continuing efforts of the USO to provide a home away from home to U.S. troops wherever they serve.

Joining Forces with Montgomery Gentry

The “Honoring the Uniform: Calling for Support” program represents the first initiative in a new partnership between VAULT and Montgomery Gentry, one of country music’s biggest acts of the last decade. The agreement with Eddie Montgomery and Troy Gentry, which extends through 2009, launches with the duo’s participation in special events and publicity opportunities to encourage their millions of fans to send holiday greetings to U.S. troops.