Microsoft Accelerates Windows Embedded Business with the Expansion of Distribution Channel in China
Wednesday, September 17, 2008 8:02 AM
Symbols: COGO, MSFT

Strengthens its partner ecosystem with Comtech announced as Authorized Distributor

BEIJING, Sept. 17 /PRNewswire-FirstCall/ -- Microsoft Corp. today announced the appointment of Comtech Communication Technology (Shenzhen) Co., LTD. as an authorized distributor partner in China to extend the availability of its Windows Embedded family of products. The appointment brings the total number of distribution partners to four in China. The burgeoning Windows Embedded partner system reflects Microsoft's commitment to offer smart, connected, service-oriented devices for the Chinese market.

Comtech is China's leading module design solutions provider, serving more than 1,000 manufacturers in the mobile handset, telecom equipment, industrial and consumer markets. As one of the four Microsoft authorized embedded distributors in China, Comtech leverages industry-leading Windows Embedded technologies for product development. Using Windows Embedded enables Comtech to customize module designs according to the OEMs' specific needs, and provide OEMs with value-added products and services to help them accelerate the time-to-market.

'Comtech distributes a wide range of components and customized modules of leading brand names and maintains a strategic partnership with Microsoft,' commented Yi Yuan, President of Comtech Communication Technology. 'Our established relationship with Windows Embedded will give our clients access to the most advanced embedded technology components in a timely and cost-effective manner, reduce the time to market and lower overall costs.'

'Microsoft proudly recognizes the invaluable contribution partners make to our business through their outstanding customer service and the innovative use of Microsoft technologies,' said Ya-Qin Zhang, Corporate Vice President of Microsoft Corporation, 'The strategic partnership with our distributors like Comtech play a key role in our success. We are absolutely committed to helping them excel in their business.'

The talented developer and designer community and the large market for embedded devices in China represent a huge opportunity for Microsoft in the embedded space.


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