More than just mouth-watering recipes, the site will focus on the culture and people behind the food we eat every day.
NEW YORK and REDMOND, Wash., Sept. 23 /PRNewswire-FirstCall/ -- Hearst
Magazines Digital Media, a unit of Hearst Magazines, and MSN today announced
the launch of Delish.com (http://www.delish.com), a new online food
destination. Delish.com, also available at http://www.msn.delish.com, features
thousands of quick and easy food and cocktail recipes from Hearst Magazines
and other sources, as well as fan blogs on the most popular food television
shows, and the latest on food events and festivals worldwide. With an
authoritative point of view that is simultaneously fun and informative, the
site's content will provide everyday chefs and busy individuals with the tools
to expand their cooking and entertaining skills and knowledge of what is
happening in and around the world of food. MSN and Hearst anticipate that
Delish.com's traffic numbers will immediately place the site into the top 10
food-related destinations on the Internet.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
'Delish.com is very serious about the subject of food, but our writers,
bloggers and overall editorial slant also look at the cultural and whimsical
side of what we're all eating,' said Chuck Cordray, vice president and general
manager of Hearst Magazines Digital Media. 'Together with MSN, we developed
Delish.com to go way beyond a typical recipe site. We are confident that
consumers will come to us for both information and entertainment.'
Delish.com will be accessible through the MSN home page and in editorial
programming across its network, including on the MSN Lifestyle Channel and
other relevant channels. In addition, all the advertising inventory for
Delish.com will be sold by Microsoft Advertising. As part of the deal, MSN
will sell targeted inventory in the food category on four Hearst properties:
Countryliving.com, Goodhousekeeping.com, Quickandsimple.com and
Redbookmag.com. Many popular brands that have signed up as initial advertisers
on the site include Hellmann's/Best Foods, Knorr and Bertolli Frozen, Simply
Orange, and Kraft.
'The combination of the reach of MSN and the brand integrity and
programming depth of Hearst is a competitive powerhouse that exponentially
delivers on MSN and Hearst's commitment to the food category,' said Sandy
Henson, senior director, MSN Health and Lifestyles.