More than just mouth-watering recipes, the site will focus on the culture and people behind the food we eat every day.
NEW YORK and REDMOND, Wash., Sept. 23 /PRNewswire-FirstCall/ -- Hearst
Magazines Digital Media, a unit of Hearst Magazines, and MSN today announced
the launch of Delish.com (http://www.delish.com), a new online food
destination. Delish.com, also available at http://www.msn.delish.com, features
thousands of quick and easy food and cocktail recipes from Hearst Magazines
and other sources, as well as fan blogs on the most popular food television
shows, and the latest on food events and festivals worldwide. With an
authoritative point of view that is simultaneously fun and informative, the
site's content will provide everyday chefs and busy individuals with the tools
to expand their cooking and entertaining skills and knowledge of what is
happening in and around the world of food. MSN and Hearst anticipate that
Delish.com's traffic numbers will immediately place the site into the top 10
food-related destinations on the Internet.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
'Delish.com is very serious about the subject of food, but our writers,
bloggers and overall editorial slant also look at the cultural and whimsical
side of what we're all eating,' said Chuck Cordray, vice president and general
manager of Hearst Magazines Digital Media. 'Together with MSN, we developed
Delish.com to go way beyond a typical recipe site. We are confident that
consumers will come to us for both information and entertainment.'
Delish.com will be accessible through the MSN home page and in editorial
programming across its network, including on the MSN Lifestyle Channel and
other relevant channels. In addition, all the advertising inventory for
Delish.com will be sold by Microsoft Advertising. As part of the deal, MSN
will sell targeted inventory in the food category on four Hearst properties:
Countryliving.com, Goodhousekeeping.com, Quickandsimple.com and
Redbookmag.com. Many popular brands that have signed up as initial advertisers
on the site include Hellmann's/Best Foods, Knorr and Bertolli Frozen, Simply
Orange, and Kraft.
'The combination of the reach of MSN and the brand integrity and
programming depth of Hearst is a competitive powerhouse that exponentially
delivers on MSN and Hearst's commitment to the food category,' said Sandy
Henson, senior director, MSN Health and Lifestyles. 'Consumers and advertisers
on Delish.com will be able to choose from a wide variety of content that
integrates food and entertainment in a personal and socially relevant way that
has not been done before.'
Key content areas include the following:
-- Food and pop culture. In addition to thousands of recipes from
Hearst's own magazines, as well as partners and consumers, Delish.com will
feature food celebrities and food in pop culture. Content will include blogs
dedicated to culinary trends and cooking shows from 'Top Chef' to 'Iron Chef,'
interviews with food celebs such as Gordon Ramsay and Rocco DiSpirito, and the
behind-the-scenes scoop on chefs at home.
-- New and improved recipe finder. Thousands of amazing recipes from
Hearst brands, including CountryLiving.com, GoodHousekeeping.com,
QuickandSimple.com and Redbookmag.com, plus non-Hearst brands such as
EatingWell, Food & Wine, and Sterling Books. Includes an extensive selection
of cocktail recipes and social-networking opportunities with user-generated
recipes and easy-to-use online recipe books.
-- Video. Delish.com will offer fun and informative video content powered
by MSN Video that will show how to simplify everyday cooking and entertaining,
from video content on recipe demos, tips and techniques to original shows such
as 'Must Eat TV,' a roundup of what's happening on cooking shows each week.
Additional video content will be produced and provided by Handmade TV.
-- Party planning. End-to-end event planning features on the site will
include a useful menu finder, top-notch decorating advice and creative
table-setting ideas. In 2009, the site will launch a full-featured
party-planning tool.
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst
Magazines, is dedicated to creating and implementing the digital online and
mobile strategy for Hearst's magazine brands and other sites, which serve the
company's consumer audience. The unit has launched, re-launched or acquired 24
Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good
Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites
such as TheDailyGreen.com and MisQuinceMag.com. During this time, Hearst
Digital has acquired the eCrush Network, Kaboodle.com, RealAge.com and
Answerology.com to round out its growing portfolio of interests for teens and
women. Hearst's Teen Network of sites ranks in the top 10 trafficked
entertainment sites on the Web, according to Comscore.
About MSN and Windows Live
Overall, MSN, Windows Live and Microsoft.com attract more than 550 million
unique users worldwide per month. With localized versions available globally
in 42 markets and 21 languages, MSN is a world leader in delivering web
services to consumers and online advertising opportunities to businesses
worldwide. MSN partnered with Control Room to stream Live Earth, one of the
largest online entertainment events in history, with over 62 million streams
worldwide. Most recently, Microsoft and NBC Universal partnered to create
'NBCOlympics.com on MSN' the official online home of the 2008 Summer Olympics
in Beijing, China, providing online users with exclusive access to a
groundbreaking offering of more than 3,500 hours of live and on-demand video
content.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.
SOURCE Microsoft Corp.
