Simply Orange Juice Company Goes "Beyond the Orange Grove" with Simply Orange with Mango and Simply Orange with Pineapple
Wednesday, September 24, 2008 11:02 AM
Symbols: KO

Simply Orange Juice Company continues its expansion beyond the orange grove with the launch of two new premium juices — Simply Orange® with Mango and Simply Orange® with Pineapple. The juices combine the fresh-made taste experience of 100 percent, not-from-concentrate Simply Orange® orange juice, with pure mango juice or pineapple juice.

Simply Orange with Mango couples orange juice with luscious mango, while Simply Orange with Pineapple combines orange juice with sweet, juicy pineapple. The juices are never sweetened and made with only natural ingredients. Simply Orange with Mango and Simply Orange with Pineapple are packaged in the iconic 59 fl. oz. clear Simply carafe.

“Consumers love our great tasting, premium Simply Orange juice,” said Layla Baughn, Associate Brand Manager for Simply Orange. “Simply Orange with Mango and Simply Orange with Pineapple deliver the same fresh-squeezed taste, with a tropical twist. Both are distinctive, refreshing options consumers can savor throughout the day.”

In just over five years, the Simply brand portfolio has flourished by offering consumers premium, 100% not-from-concentrate juices and lemonades and limeades with a fresh fruit taste. The Simply family of products is available at supermarkets and other retailers nationwide.

About Simply Orange Juice Company Products

Since the launch of the Simply Orange Juice Company’s flagship product, Simply Orange® orange juice, the Simply line has established an impressive share in the chilled juice category. Committed to creating not-from-concentrate juices and juice drinks that offer consumers a premium fresh-made taste experience, the Simply portfolio has expanded to include Simply Lemonade®, Simply Limeade®, Simply Apple® and Simply Grapefruit®.

Simply juices and juice drinks are available in a variety of sizes: 59 fl. oz. carafe, 13.5 fl oz single serve carafe and 89 fl. oz. package.

To download product photos please visit: www.simplyorangejuice.com.

For Simply Orange Juice Company
Kionna Coleman, 919-277-1142; kcoleman@fwv-us.com
Ray Crockett, 404-676-1070; rcrockett@na.ko.com

(Source: Business Wire )

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