Strategic Investment Fuels Advancement in Local Search and Advertising
SAN MATEO, CA -- (Marketwire) -- 09/30/08 -- Zvents,
the local search engine and paid listings ad network, today announced that
it has secured $24 million in funding. New strategic investors include
Nokia Growth Partners, the growth capital arm of Nokia (NYSE: NOK), the
world's leading mobile phone supplier; NAVTEQ, the world leader in
premium-quality digital map data; and AT&T (NYSE: T), the largest U.S.
wireless company which, through its YELLOWPAGES.COM subsidiary, is also the
leading U.S. internet yellow pages search directory. The company's existing
investors, Vantage Point Venture Partners and Red Rock Ventures, also
participated in the financing.
Zvents will use the proceeds to expand the reach of its local listings
advertising network, which enables both local businesses and national
chains to promote their locations with search-targeted events such as sales
and weekly specials. Zvents will also further invest in expanding the
deployment of its successful local search platform, which currently powers
a network of more than 250 media partners.
"We are delighted to have led this round of funding for Zvents, enabling
them to bring their world-class local search service to the converged
worlds of internet and mobility," said John Gardner, managing partner of
Nokia Growth Partners. "We believe that the combination of next-generation
mobile devices and powerful server-side search services will be a powerful
channel to deliver local information to consumers. Zvents has found an
innovative way to connect local search to the marketing needs of local
merchants, offering a compelling means of driving exciting, context-based
mobile experiences."
Since its founding in 2005, Zvents has built a broad network of more than
250 media, advertising, and mobile partners including: Viacom's (NYSE: VIA.B) mtvU, Microsoft's
(NYSE: MSFT) MSN CityGuides,
AT&T's YELLOWPAGES.COM, and hundreds of local media and newspaper sites
owned by major local media firms including MediaNews Group, Freedom
Communications, The McClatchy Company, and The New York Times Company.
Zvents is continually growing its network of distribution partners both
within the United States and internationally.
Zvents powers a unified international search index for the partner network,
on which local consumers everywhere can perform "what, when, and where"
searches for millions of events, businesses, performers, and other
activities in their areas.