Title Sponsor Introduces New Theme and Operational Improvements to Usher Historic Event into New Era

CHICAGO, Sept. 30 /PRNewswire/ -- In preparation of its 31st running, the Bank of America Chicago Marathon has unveiled its plans for the 2008 race to be held on Sunday, Oct. 12. With the arrival of new title sponsor Bank of America and its long-term vision for the race, a new theme, several improvements and new programs will be introduced to enhance the event experience for runners, spectators and the greater Chicago community.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )

Since assuming the title sponsorship of the Chicago Marathon following its completed acquisition of LaSalle Bank, Bank of America has set its focus on continuing the race's steeped tradition, offering the very best running experience to participants and giving back to the community that has generously supported the race for three decades. This commitment is reflected in the 2008 race theme, 29 Neighborhoods, 1 World Class Race, which acknowledges the vibrancy of Chicago's rich neighborhoods and the people who support every runner along his or her marathon journey.

'Our support in producing the Bank of America Chicago Marathon mirrors the same principles that we apply to our daily business practices,' said Bank of America Illinois Market President David Rudis. 'Participants of the Marathon commit to months of preparation, so we show the same commitment to them by working diligently with our city partners and all 29 neighborhoods to produce a world-class race. It was with that end goal in mind that we focused our efforts for the 2008 event.'

Strengthening the Runner Experience

The 45,000 registered participants will benefit directly from the operational improvements made to the 2008 Bank of America Chicago Marathon. Race organizers have initiated a significant number of modifications focused on increasing supplies and participant support and enhancing advance and on-site communications to both runners and volunteers.

An increased number of 20 Aid Stations will dot the course spaced approximately 1 to 2 miles apart, compared to 15 Aid Stations in 2007. Each Aid Station will be equipped with licensed medical professionals and equipment, hydration supplies including Hinckley Springs(R) water and Gatorade(R), and restroom facilities. An additional medical tent will be located near the 26-mile mark while the main medical tent remains near the finish line.

As a leader in the marathon industry and as part of the World Marathon Majors Series, the Bank of America Chicago Marathon is taking full advantage of the opportunity to serve as an educational leader for runners. Recognizing that approximately 40 percent of its running field consists of first-time marathoners, the Chicago Marathon has increased its efforts not only to help prepare them for a marathon distance, but for the Chicago race specifically.

Through the registration process, electronic and print communications, speaking engagements and its partnership with local broadcaster NBC5, the Marathon has educated participants throughout the year on the vital importance of complete training for an endurance race.