AT&T U-verse TV Premieres as Highest Ranked in J.D. Power and Associates Rankings for Residential Television in Three Regions Nationwide
Wednesday, October 01, 2008 10:41 AM
Symbols: T

U-verse TV Is Highest in Every Region Where It Was Ranked

DALLAS, Oct. 1 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) today announced that AT&T U-verse(SM) TV ranks highest in customer satisfaction among residential television customers in all three regions where it was ranked, according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study(SM). In the annual study of television service, customers cited AT&T for exceptional performance and reliability, customer service, cost of service, billing, and offerings and promotions.

    The study measured customer satisfaction with providers of home video
services, such as Internet Protocol (IP) TV, cable and satellite TV. It
focused on four regional segments: North Central
(www.jdpower.com/telecom/ratings/television-service-ratings/north-central),
East (http://www.jdpower.com/telecom/ratings/television-service-ratings/east),
West (http://www.jdpower.com/telecom/ratings/television-service-ratings/west)
and South
(http://www.jdpower.com/telecom/ratings/television-service-ratings/south). In
the regions where it was ranked -- North Central
(www.jdpower.com/telecom/ratings/television-service-ratings/north-central),
West (http://www.jdpower.com/telecom/ratings/television-service-ratings/west)
and South
(http://www.jdpower.com/telecom/ratings/television-service-ratings/south) --
AT&T U-verse outscored all competitors. In all, 18,938 residential video
customers in the U.S. participated in the study.

The new study comes as AT&T continues to see growth in the availability, adoption and popularity of AT&T U-verse TV. AT&T is the only national service provider offering a 100 percent IP-based TV service. U-verse services are available in 69 markets in 15 states, with its advanced fiber network passing more than 11 million living units at the end of the second quarter. The company expects to have more than 1 million subscribers by the end of 2008.

'Today's J.D. Power and Associates ranking confirms what we're hearing from our customers -- They love AT&T U-verse TV,' said Lea Ann Champion, President, Consumer Markets, AT&T. 'AT&T U-verse is a new choice, and our customers see that it's better TV. Customers are really responding to the features, value and convenience AT&T U-verse delivers, and we're just getting started with what AT&T U-verse can do.'

According to J.D. Power and Associates, AT&T U-verse performs particularly well in the offerings and promotions factor.


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