Time to Play Unveils Elmo Live, Laugh & Learn™ Smart Bounce & Spin Pony™ and Hot Wheels® Turbo Driver™ Controller as Hot Holiday Picks for the 2008 Holiday Season

Mattel, Inc. (NYSE: MAT) and its Fisher-Price® division made headlines today at the Time to Play™ press conference held in New York City, announcing Elmo Live, Laugh & Learn™ Smart Bounce & Spin Pony™ and Hot Wheels® Turbo Driver™ Controller to be some of this holiday season’s “Most Wanted” toys.

“Parents are looking for brands they trust and with play value. We deliver on both, in addition to designing toys that truly will create magical childhood memories this holiday. These toys, as well as many of our other must-have toys in our portfolio offer remarkable innovation that’s pure magic and fun for kids,” said Neil Friedman, President, Mattel Brands.

Elmo Live

In this truly life-like and engaging creation, Elmo seems to actually be speaking as his mouth opens and closes just like the real Muppet, Elmo, from Sesame Street. His mannerisms are right on target for life-like animation as his head moves back and forth as he speaks. He also waves his arms, sits and stands, even crosses his legs, all the while telling stories and jokes, singing songs and playing games. Children can activate the magic with a tickle or a squeeze of Elmo’s foot, tummy, back or nose.

Laugh & Learn™ Smart Bounce & Spin Pony™

This classic playground-themed ride offers an animated, active way for infants to learn right in the living room. Parents simply connect the Pony to the TV via a wireless IR device and select one of three levels of play and five learning scenes. Baby can hop in the saddle and giddy-up to enjoy bouncing up and down, spinning around and rolling the roller ball on the handle bars. The more baby interacts, the more sound effects, sung songs and animations come to life, teaching baby letters, numbers, shapes, colors, opposites and more. Baby can also enjoy songs and sound effects right from the Pony itself when it is not connected to the TV.

Hot Wheels® Turbo Driver™ Controller

Turbo Driver™ from Hot Wheels® combines everything boys love about Hot Wheels® – competition, racing and vehicle play – with a controller that connects to your computer, allowing boys to access exclusive 3D racing games on HotWheels.com.