(Source: PRNewswire-FirstCall)DALLAS, Oct. 2 /PRNewswire-FirstCall/ -- The mobile shopping experience just got a makeover. AT&T Inc. today announced the launch of its Online Experience Store(SM), allowing shoppers to "touch," experience and purchase wireless devices and services online. The digital storefront introduces a new 3-D shopping model, giving customers rich, interactive demonstrations and tutorials in five categories of wireless products: phones and devices, music, video and Web, messaging, and e-mail and productivity.

When customers enter the Online Experience Store at http://www.att.com/onlineexperience, they will see a 3-D representation of an AT&T store layout, complete with a simulated Microsoft Surface(TM) unit. They can choose a guided video tour from AT&T "representatives" or explore the sights and sounds of the five stations independently.

"Customers rely on their wireless devices to deliver content and functionality, so they naturally want to experience devices and services before making a purchase," said David Huntley, senior vice president of Direct Mail, E-Commerce and National Agent Sales for AT&T. "With the 3-D presentation, interactive tutorials and life-size device demonstrations offered in the Online Experience Store, customers can have an in-store experience whenever they choose from anywhere there's a broadband connection."

Phones and Devices

By clicking on the simulated Microsoft Surface image at the front of the store, shoppers can see life-size video demonstrations of seven popular AT&T devices and explore their features, specifications and capabilities. Microsoft Surface is a 30-inch tablelike display that allows individuals or multiple people to interact with devices and content by using touch, gestures and placement of devices on the display. Earlier this year, AT&T became the first company in the world to bring Surface to life in a retail environment. Featured devices include the Samsung A737, Sony Ericsson W580i, BlackBerry(R) Curve(TM) 8310, LG Shine and Windows Mobile-enabled devices such as the Pantech Duo(TM) and AT&T Tilt(TM). AT&T is the world's leading provider of BlackBerry services and the world's leading provider of devices running Windows Mobile.

Music

AT&T is an industry leader in mobile music, boasting the largest catalog of offerings that are available today. By clicking on the music screen, visitors can experience AT&T's streaming music service MobiRadio, learn how to identify songs with MusicID and see how to shop for ringtones and music with life-size video demonstrations of Napster and eMusic on a Sony Ericsson W580i.

Video and Web

Your mobile lifestyle doesn't mean you have to miss your favorite video.