RSA Channel Partners to Benefit from Increased Opportunity to Market, Sell and Implement Data Loss Prevention Solutions

BEDFORD, Mass., Oct. 6 /PRNewswire/ -- RSA, The Security Division of EMC (NYSE: EMC), today announced that the RSA(R) Data Loss Prevention (DLP) Suite will be available through RSA's SecurWorld(TM) Partner Program in early fourth quarter of 2008. RSA SecurWorld Solutions Partners that complete a certification and training process will be able to purchase the RSA DLP Suite through authorized distributors worldwide, resulting in increased opportunities to offer businesses more comprehensive and effective security solutions.

RSA is recognized as a key player in the DLP market, and the RSA DLP Suite is designed to help enable businesses to secure their most sensitive and critical information. It is engineered to provide unified, seamless data policy orchestration across the enterprise, allowing customers to discover and monitor sensitive data and apply the appropriate enforcement mechanisms to secure sensitive data across the IT stack.

The RSA DLP Suite will give the RSA channel access to an emerging market with increased opportunities to sell new services. It will allow them to address the 'data security dilemma' that many organizations face: how to respond to specific regulatory mandates and pressing issues while laying out a holistic and sustainable strategy for data loss.

Analyst firms predict that data discovery will be the single fastest growing segment of the CMF/Data Loss Prevention space moving forward*, and Solution Partners can sell the RSA DLP Suite to their end customers to help find and identify sensitive data; prevent that data from 'leaking' outside the organization; and simplify the management of data security through policy- driven controls.

'Data Loss Prevention is top of mind for businesses,' said Joel Jensen, managing consultant at RSA partner, Core BTS. 'Selling the RSA DLP Suite will allow us to tap into this market, and will be instrumental in helping us help our customers identify risk, assess where sensitive information resides across organizations, and protect against data loss.'

Program Elements

The RSA SecurWorld DLP program provides qualified Solution Partners with tools, resources and support across five areas, including:

1. Marketing: Analyst reports, positioning papers, and demand generation programs.

2. Pre-Sales Support: Customer presentations, demonstrations and demo guides, qualification questions, deal registration, and access to demo software and hardware.

3. Fulfilment: Price list, authorized distributors, and shipping and delivery process.

4.