New York: Steve Harvey on WBLS-FM ties for Number One among Persons 25-54 in AM Drive
Chicago: 'Piolin por La Manana' on WOJO-FM is Number One among Persons 18-34 in AM Drive
Riverside-San Bernardino: KLYY-FM Spanish Adult Hits station is Number One (Persons 25-54)
San Francisco: KMEL-FM Hip-Hop/R&B station is Number One (Persons 18-34)
African-Americans or Spanish-Dominant Hispanics have highest listening of all groups across new Portable People Meter radio markets
NEW YORK, Oct. 6 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB)
released today a series of analyses of the new September Portable People
Meter(TM) radio ratings that highlight some of the successes of urban and
Spanish-language stations across the eight new PPM(TM) markets.
Arbitron today released radio audience estimates for the September 2008
PPM survey month (August 21-September 17) in New York, Los Angeles, Chicago,
San Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San
Bernardino, and San Jose.
New York: Steve Harvey Show on WBLS-FM Ties for Number One among Persons
25-54 in AM Drive
The audience for The Steve Harvey Show on WBLS-FM (owned by Inner City
Broadcasting) is Number One in the September PPM report among Persons aged 25-
54, a key target demographic.
Persons 25-54 AQH Share Ranker
New York Radio Metro
Monday-Friday 6am-10am
September PPM Survey Month (August 21-September 17)
Rank Outlet Format AQH Share
1t WBLS-FM Urban Contemporary 6.1
1t WINS-AM All News 6.1
3 WHTZ-FM Pop Contemporary Hit Radio 6.0
4 WAXQ-FM Classic Rock 5.9
5 WPLJ-FM Hot Adult Contemporary 5.0
6 WLTW-FM Adult Contemporary 4.5
7t WRKS-FM Urban Adult Contemporary 4.4
7t WCBS-FM Classic Hits 4.4
9 WCBS-AM All News 4.0
10 WKTU-FM Rhythmic AC 3.9
How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 6.1
percent of all radio listening by Persons 25-54 in the New York Radio metro
was to WBLS-FM.
Chicago: 'Piolin por La Manana' on WOJO-FM is Number One among Persons
18-34 in AM Drive
Univision Radio revamped its morning show on Radio La Que Buena 105.1 in
Chicago, over the summer, moving 'Piolin por La Manana,' hosted by Eddie
'Piolin' Sotelo, to WOJO-FM. The result: a steady increase in audience,
earning a number one ranking in Morning Drive for the station's target
demographic - Persons aged 18-34 - during the September PPM survey month.
Persons 18-34 AQH Share Ranker
Chicago Radio Metro
Monday-Friday 6am-10am
September PPM Survey Month (August 21-September 17)
Rank Outlet Format AQH Share
1 WOJO-FM Mexican Regional 8.9
2 WUSN-FM Country 8.3
3 WKSC-FM Pop Contemporary Hit Radio 6.1
4 WLS-FM Oldies 5.4
5 WLEY-FM Mexican Regional 5.1
6 WTMX-FM Modern Adult Contemporary 5.0
7 WKQX-FM Alternative 4.5
8 WMVP-AM All Sports 4.3
9 WCFS-FM Adult Contemporary 3.8
10t WDRV-FM Classic Hits 3.5
10t WBEZ-FM News Talk Information 3.5
How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 8.9
percent of all radio listening by Persons aged 18-34 in the Chicago Radio
metro was to WOJO-FM.
Riverside-San Bernardino: Spanish Adult Hits on KLYY-FM is Number One
(Persons 25-54)
Radio Jose FM 97.5, Entravision Communications' Spanish Adult Hits station
in Riverside-San Bernardino, has been a consistent top performer among the key
target demographic of Persons aged 25-54. In the July and August
'pre-currency' reports, the station was Number Two and Number One
respectively. In the September 2008 PPM Survey report, the station is a solid
number one for the total broadcast week.
Persons 25-54 AQH Share Ranker
Riverside-San Bernardino Radio Metro
Monday-Sunday 6am-Midnight
September PPM Survey Month (August 21-September 17)
Rank Outlet Format AQH Share
1 KLYY-FM Spanish Adult Hits 8.8
2 KOLA-FM Classic Hits 6.8
3 KIIS-FM Pop Contemporary Hit Radio 6.5
4 KGGI-FM Rhythmic Contemporary Hit Radio 5.3
5 KLVE-FM Spanish Contemporary 5.0
6 KFRG-FM Country 4.7
7 KRQB-FM Mexican Regional 4.4
8 KFI-AM News Talk Information 3.8
9 KSCA-FM Mexican Regional 3.6
10 KBIG-FM Hot Adult Contemporary 3.2
How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 8.8
percent of all radio listening by Persons aged 25-54 in the Riverside-San
Bernardino metro was to KLYY-FM.
Four of the top ten radio stations in the Riverside-San Bernardino metro
program a Spanish-Language format.
San Francisco: Hip-Hop/R&B on KMEL-FM is Number One (Persons 18-34)
106 KMEL, the Clear Channel Communications Hip-Hop and R&B station in San
Francisco, has been a consistent top performer among the target demographic of
Persons aged 18-34 in the PPM radio ratings. In the July and August 'pre-
currency' reports and in the September 2008 report, the station was a solid
number one for Persons aged 18-34 for the total broadcast week.
Persons 18-34 AQH Share Ranker
San Francisco Radio Metro
Monday-Sunday 6am-Midnight
September PPM Survey Month (August 21-September 17)
Rank Outlet Format AQH Share
1 KMEL-FM Rhythmic Contemporary Hit Radio 10.8
2 KSOL-FM Mexican Regional 7.3
3 KYLD-FM Rhythmic Contemporary Hit Radio 6.3
4 KRZZ-FM Mexican Regional 5.9
5 KITS-FM Alternative 4.9
6 KOIT-FM Adult Contemporary 4.2
7 KSAN-FM Classic Rock 4.1
8 KIOI-FM Adult Contemporary 3.9
9 KQED-FM News Talk Information 3.7
10 KEZR-FM Hot Adult Contemporary 3.5
How to read: For the total broadcast week, Monday-Sunday 6am-Midnight,
10.8 percent of all radio listening by Persons aged 18-34 in the San Francisco
metro was to KMEL-FM.
Also in the top 5 among Persons aged 18-34 in San Francisco: KSOL-FM,
Estereo Sol 98.9-99.1 FM, the Univision Radio Mexican Regional station; KYLD-
FM, WILD94.9, the Party Station, owned by Clear Channel and KRZZ-FM, 93.3 LA
RAZA, a Mexican Regional outlet owned by Spanish Broadcasting System.
Listening levels by African-Americans and Spanish-Dominant Hispanics are
highest of all groups across new Portable People Meter radio markets
Persons Using Radio Ratings
Monday-Sunday 6am-Midnight
Persons age 12 and older
Other Black Hispanic Spanish English
Dominant Dominant
Hispanic Hispanic
New York 9.2 11.9 9.6 9.9 9.1
Los Angeles 8.9 8.1 10.9 11.6 9.8
Chicago 10.4 8.5 10.1 10.8 8.9
San Francisco 8.1 9.3 10.1 11.3 8.9
Nassau-Suffolk 9.5 12.5 10.9 12.1 9.4
Middlesex-Somerset-Union 9.3 12.9 8.3 8.0 8.5
Riverside 7.5 9.4 10.0 10.2 9.9
San Jose 8.2 - - 9.2 10.5 8.0
How to read: In New York, the average audience in any quarter hour Monday-
Sunday 6am-Midnight consists of 11.9 percent of all African Americans in the
market, 9.6 percent of all Hispanics and 9.2 percent of all Others (non-black,
non-Hispanic persons)
About the Portable People Meter
The Arbitron Portable People Meter system uses a passive audience
measurement device - about the size of a small cell phone - to track consumer
exposure to media and entertainment, including broadcast, cable and satellite
television; terrestrial, satellite and online radio as well as cinema
advertising and many types of place-based electronic media. Carried
throughout the day by randomly selected survey participants, the PPM device
can track when and where they watch television, listen to radio as well as how
they interact with other forms of media and entertainment.
The PPM detects inaudible codes embedded in the audio portion of media and
entertainment content delivered by broadcasters, content providers and
distributors. At the end of the day, the meter is placed in a docking station
that extracts the codes and sends them to a central computer. The PPM is
equipped with a motion sensor, a patented quality control feature unique to
the system, which allows Arbitron to confirm the compliance of the PPM survey
participants every day.
About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving
the media - radio, television, cable, online radio and out-of-home - as well
as advertisers and advertising agencies in the United States. Arbitron's core
businesses are measuring network and local market radio audiences across the
United States; surveying the retail, media and product patterns of local
market consumers; and providing application software used for analyzing media
audience and marketing information data. The company has developed the
Portable People Meter, a new technology for media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company,
Arbitron provides additional media and marketing research services to the
broadcast television, newspaper and online industries.
Arbitron's marketing and business units are supported by a world-renowned
research and technology organization located in Columbia, Maryland. Arbitron's
executive offices are located in New York City.
Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.
Arbitron Forward-Looking Statements
This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. The statements
regarding Arbitron Inc. and its subsidiaries in this document that are not
historical in nature, particularly those that utilize terminology such as
'may,' 'will,' 'should,' 'likely,' 'expects,' 'anticipates,' 'estimates,'
'believes,' or 'plans,' or comparable terminology, are forward-looking
statements based on current expectations about future events, which we have
derived from information currently available to us. These forward-looking
statements involve known and unknown risks and uncertainties that may cause
our results to be materially different from results implied in such forward-
looking statements. These risks and uncertainties include, in no particular
order, whether we will be able to:
-- successfully implement the commercialization of our Portable People
Meter(TM) service;
-- successfully maintain industry usage of our services in light of
governmental regulation, legislation, litigation, activism or adverse public
relations efforts prompted by various industry groups and market segments;
-- successfully design, recruit and maintain PPM panels that appropriately
balance research quality, panel size and operational cost;
-- complete the Media Rating Council ('MRC') audits of our local market
PPM ratings services in a timely manner and successfully obtain and/or
maintain MRC accreditation for our audience measurement business;
-- renew contracts with large customers as they expire;
-- successfully execute our business strategies, including entering into
potential acquisition, joint-venture or other material third-party agreements;
-- effectively manage the impact, if any, of any further ownership shifts
in the radio and advertising agency industries;
-- respond to rapidly changing technological needs of our customer base,
including creating new proprietary software systems and new customer products
and services that meet these needs in a timely manner;
-- successfully manage the impact on our business of any economic
downturn, generally, and in the advertising market, in particular;
-- successfully manage the impact on costs of data collection due to lower
respondent cooperation in surveys, privacy concerns, consumer trends,
technology changes and/or government regulations; and
-- successfully develop and implement technology solutions to measure new
forms of audio content and delivery, multimedia and advertising in an
increasingly competitive environment.
There are a number of additional important factors that could cause actual
events or our actual results to differ materially from those indicated by such
forward-looking statements, including, without limitation, the risk factors
set forth in the caption 'ITEM 1A. - RISK FACTORS' in our Annual Report on
Form 10-K for the year ended December 31, 2007, and elsewhere, and any
subsequent periodic or current reports filed by us with the Securities and
Exchange Commission.
In addition, any forward-looking statements contained in this document
represent our estimates only as of the date hereof, and should not be relied
upon as representing our estimates as of any subsequent date. While we may
elect to update forward-looking statements at some point in the future, we
specifically disclaim any obligation to do so, even if our estimates change.
Contact: Thom Mocarsky
Arbitron Inc.
410-312-8239
thom.mocarsky@arbitron.com
SOURCE Arbitron Inc.
