(Source: Datamonitor)
Hansen Natural, The Coca-Cola Company and Coca-Cola Enterprises have completed agreements for distribution of the Monster Energy drinks line in six western European countries, Canada and selected territories in the US.
The agreements will take effect beginning in November 2008 in the US and parts of western Europe, and in early 2009 in Canada. As part of the agreement with The Coca-Cola Company (TCCC), Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by Coca-Cola Enterprises (CCE).
The agreements in North America include all Monster Energy trademark beverages including Monster Energy and Java Monster as well as the Lost Energy brand.
In western Europe, the agreement includes the distribution of Monster Energy in all CCE European countries including Great Britain, France, Belgium, the Netherlands, Luxembourg and Monaco.
Rodney Sacks, chairman and CEO of Hansen, said: "We believe the relationship with The Coca-Cola Company and Coca-Cola Enterprises will enable us to build on the success of our Monster Energy brand in North America and expand into fertile new international markets."
