New Crammer(TM) Study & Sound System Lets Kids Create Custom Flash Cards and Access More than 16,000 Quiz Questions

EMERYVILLE, Calif., Oct. 7 /PRNewswire-FirstCall/ -- Kids can now study a ton without getting weighed down, using a new pocket-sized device from LeapFrog Enterprises, Inc. (NYSE: LF), a leading developer of technology-based learning products. The company today announced that the Crammer Study & Sound System, a homework and study device for students in grades three through eight, is now available at major retailers and at http://www.leapfrog.com/crammer. The Crammer handheld allows kids to download questions and flash cards to the device and quiz themselves on the go, all while listening to their favorite music.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081007/AQTU119)

'Today's busy kids need to make the most of their study time,' said Craig Hendrickson, senior vice president, product marketing for LeapFrog. 'With Crammer, we're daring to make studying more efficient and more fun. Crammer offers a sleek look, an intuitive click-screen and the power of personalized learning -- smart can be cool.'

A recent ConsumerQuest study for LeapFrog showed that more than 80% of parents of eight- to twelve-year-olds help their kids drill for tests in all subject areas, more than once a week. With the Crammer handheld, parents and kids no longer need to spend hours creating handwritten flash cards, and can get right to the business of studying.

Click and Cram

Rather than hefting heavy backpacks everywhere they go, kids can use the Crammer handheld, weighing only 4.6 ounces, to quickly navigate more than 16,000 mathematics, social studies and science quiz questions based on leading school textbooks. Students simply connect the Crammer device to their PC or Mac to manage the content on the handheld.

Students can also create thousands of customized digital flash cards -- for any subject -- online, for on-the-go studying. An onboard 10,000-word Spanish translator auto-populates Spanish-to-English and English-to-Spanish flash cards and even provides audio pronunciation for each Spanish word. Rounding out the Crammer handheld's capabilities, a gigabyte of memory is included for up to 10 hours of a student's favorite music, making it an essential tool for school that allows kids to listen to their favorite tunes while they study.

Share the Learning

LeapFrog's proprietary online resource, the LeapFrog Learning Path, (http://www.leapfrog.com/learningpath), offers parents insights into how engaged their kids are with the Crammer handheld -- and with any other LeapFrog product. Parents can use the Learning Path to see details about how their child is progressing with their Crammer quizzes and how their activities map back to the Scope and Sequence of educational skills that LeapFrog has always built into every product.

PRICING AND AVAILABILITY

The Crammer Study & Sound System, now available at major retailers in the U.S. and at http://www.leapfrog.com/crammer, has an MSRP of $59.99. All 16,000 Crammer quiz questions and study content are available online for downloading to the device at no additional cost.

About LeapFrog

LeapFrog Enterprises, Inc., is a leading designer, developer and marketer of innovative, technology-based educational products that make learning fun. With more than 120 million educational platforms, books and games in homes worldwide, and multisensory technology in more than 100,000 US classrooms, the LeapFrog learning brand is trusted by parents, valued by teachers and loved by children. Many of LeapFrog's newest learning products connect to the Internet, for rich, offline/online experiences that parents and children can personalize.

LEAPFROG, the LeapFrog logo and CRAMMER are trademarks or registered trademarks of LeapFrog Enterprises, Inc. All other trademarks are property of their respective owners. Copyright (C) 2008 LeapFrog Enterprises, Inc. All rights reserved.

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     Mischa Dunton                             Blair Decembrele
     LeapFrog Enterprises, Inc.                KAPLOW
     510-596-5441                              212-221-1713
     mdunton@leapfrog.com                      bdecembrele@kaplowpr.com

SOURCE LeapFrog Enterprises, Inc.